
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn’t matter when it comes to victories.
Spark has launched a bold new brand platform via Colenso BBDO that demonstrates size doesn’t matter when it comes to victories.
Government body Maritime New Zealand has put its creative and media accounts up for pitch after six years with FCB. The incumbent agency has declined to participate in the pitch.
With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.
Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), publications like Vice NZ are taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.
Vodafone is helping New Zealanders be business ready in a new ‘Fortune favours the ready’ campaign via FCB.
With Father’s Day fast approaching, we thought we’d look back at some of the heartwarming spots released in the US earlier this year.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Strategy Creative Auckland’s studio will have a new managing partner from Monday with Melanie Spencer stepping into the role.
While an increasing number of companies are pushing design to the forefront, many clever companies are still missing out on the opportunities afforded by the benefits of creative design-led thinking. But as Wellington-based digital agency Salted Herring has found out, pushing web apps that provide rich human experiences and highly crafted design is proving to be the best way forward.
Well butter my butt and call me a biscuit, Steve Hansen’s made his acting debut to save the world in an epic Arnott’s campaign. But does one of the clips step a little too close to the sexist line?
Burger Burger is after a new summer uniform and it wants fans to design it for them through a Design Design competition.
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Industry happenings at TRA, Dentsu Aegis Network, Go Media and TVNZ.
Facebook has announced four significant hires to its Creative Shop to support the ANZ business.
From a disastrous coffee spill to a waywardly thrown ball, Tower shows that whatever the world does, it can easily undo.
What’s a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.
Chinese digital marketing agency United Media Solution (UMS) has been appointed by Vodafone New Zealand in order to engage more with Chinese New Zealanders.
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook’s growing interest in this space.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy’s is advertising on billboards in popular video games.
New Zealand Jerky’s new ‘Serious Meat’ campaign is no laughing matter as comedian Tim Batt’s cow jokes fall ‘udderly’ flat.
Ever pressed ‘send’ on an email too early? We’ve all been there, and now so has The Daily Telegraph which accidentally published a story that Prince Philip was dead (he’s not).
With the foodie revolution well and truly underway, Cheetos doesn’t want to miss out on the fun as it opens its very first restaurant in New York City.
Kudos to New Zealand Jerky, Anchor, Tower, Air New Zealand and Wendy’s.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Anchor has unveiled the next round of its ‘Go Strong’ brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog’s Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here’s Wrestler’s Ben Forman.