Melanie Spencer joins Strategy Auckland as managing partner

Strategy Creative Auckland’s studio will have a new managing partner from Monday with Melanie Spencer stepping into the role.

This ends Spencer’s role as general manager of Spaceworks, a commercial interior design group.

She will be working alongside Strategy Auckland’s creative partner and studio founder, Gideon Keith. 

In her three years at Spaceworks, Spencer’s quickly moved from heading marketing and communications to becoming General Manager. She has overseen the company’s growth from eight employees to 28 in that time.

Prior to her most recent role, Spencer worked for over a decade in a range of marketing and communications roles throughout New Zealand and Australia.  

“The world of marketing is my happy place and I’m incredibly excited to get back into it and join the Strategy network,” Spencer says. 

“I come with my experience in marketing and comms, but also with the added experience of growing and improving a business with a team of creatives. I have huge admiration for Gideon’s work so I can’t wait to begin growing Strategy Auckland together.” 

Strategy’s business model operates on the basis of giving equal partnership responsibilities to creatives and business strategy specialists.  

“We will, of course, be focused on client service and creating world-class creative and strategic work but our philosophy is also to show a mutual respect for our team and to become the brand studio where everyone wants to work,” says Keith. “It’s a model that’s seen the business grow from two people in one Christchurch studio 25 years ago to now having more than 100 staff across five studios in Christchurch, Wellington, Auckland, Sydney, and Tokyo.”

Spencer starts her new role on 21 August. 

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