Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Five media and marketing bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive’s motorcycle trip for its latest TVC by Plato Creative.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
It’s become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he’s done over the last few months to help squeeze the show into the public consciousness.
Pairs of friends try Laphroaig Whiskey with very different responses.
The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.
Ipsos’ Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country’s first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
With a live feed coming from a historic house known for spooky sightings, M&M’s is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
WiTH Collective and ASB are using Kiri, the ‘True Rewarden’, to help Kiwis rediscover the True Rewards programme.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.
Take a trip around Auckland and you’ll likely spot a road cone in a place other than the road. Trees, statues and traffic lights are popular places for people to place road cones and now, Auckland Transport is on a mission to get its cones back.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
To celebrate the launch of its new thermal-equipped delivery system, Pizza Hut has joined the likes of KFC and McDonalds by releasing his own line of apparel.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
Is Iceland’s tricky language stopping you from visiting the country? Inspired by Iceland has the solution in a catchy karaoke song.
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.