When Gillette launched its latest campaign turning its traditional tagline ‘The Best a Man Can Get’ on its head, hoards of internet warriors rushed to condemn it as “PC gone mad”. Hunch managing partner Michael Goldthorpe weighs in on the subject by looking at what marketers have to keep in mind when embracing social movements like #MeToo.
Deals, expansions and acquisitions across the Industry.
A round of applause for McDonald’s, TAB, Lotto NZ, Air New Zealand and Warehouse Stationery.
The Movember Foundation gave New Zealand’s youth the power to grow a mo in the hopes of reducing youth suicide. We take a look at 2018’s best not-for profit.
The Outdoor Media Association of New Zealand (OMANZ) general manager Derek Lindsay is departing the organisation in order to focus on his own personal business.
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions – ‘are we adjusting to the changing needs of our target market?’ and ‘how do we acquire new customers that are gaining relevance in NZ?’ With the help of Nielsen’s Consumer Media Insights (CMI) and NZ Stats population projections, marketers and brand owners can prepare for what the ‘new’ New Zealand will look like by developing products and services that cater to the needs of the changing consumer.
Released by VMLY&R and MBM ahead of the Australian Open, the TAB’s latest campaign launches a new and improved betting experience.
Publicis Groupe has announced the appointment of Michael Rebelo as chief executive officer for Australia and New Zealand.
Industry happenings at NZME, Cigna New Zealand, Perceptive, 90 Seconds and Stan PR.
BC&F Dentsu has a new leader in Murray Streets who has been appointed managing director.
She’s been dubbed the real winner of the Golden Globes, staring down the barrel of the camera with a wry smile behind Hollywood’s elite, but was ‘Fiji Water Girl’ a major splash or a minor ripple in the marketing world?
The winner of Idealog’s Most Innovative Companies in Media/Marketing is Special Group. By anyone’s standards, the last year has been a good one for the creative agency Special Group. Named New Zealand Agency of the Year by Campaign Brief, AUS/NZ Mobile Agency of the Year by Campaign Asia and Asia Pacific’s Most Effective Independent Agency by the global Effies index – all in the last 12 months alone – it’s a great tenth year, whichever way you look at it.
very year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Aimee McCammon,
FCB New Zealand has announced the appointment of Paul Shale as CEO.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what David Thomason, chief brand officer at FCB, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Officers Minogue and O’Leary, from Wellington Paranormal have to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ryan Heron, director at Fish, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt West, partner and business director at EightyOne, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jonathan Symons, marketing director at TVNZ, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Peter Vegas and Leisa Wall from FCB have to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Rory Gallery, head of strategy of Special Group, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Szusterman, chief content officer at MediaWorks, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Claudia Macdonald, managing director of Mango Communications, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Robin McDonnell, managing partner at Phantom, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Jason Bock, director at Fish, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Paul Head, chief executive of the Communications Council, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Dan Wright, creative director at Colenso BBDO, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Cassie Roma, head of content marketing at The Warehouse Group, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sean O’Donnell, marketing director at DB Breweries, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Charlotte Bell, head of agency markets at NZME, has to say.