Summerset appoints Together Wellington as media agency

Independent media agency Together Wellington has won the account to lead media planning and buying for retirement village operator Summerset. The appointment comes after a competitive review.

Together Wellington will assume responsibility for strategic media planning, investment and optimisation in the New Zealand market. It will also take on digital support for Australia, aligned to Summerset’s continued growth.

The win further strengthens Together’s Wellington office, reflecting its continued momentum and growth, and Together’s strength in data, custom technology, strategy and performance. Together has picked up several high-profile clients recently. Among the wins, it is integrated media partner for The Warehouse Group.

Exciting opportunity

Together Wellington managing director Annabelle Wilkinson says the partnership is an exciting opportunity for both organisations.

“Summerset is one of New Zealand’s most respected brands, with a clear vision for growth and an unwavering focus on delivering exceptional experiences for its residents.

“We’re thrilled to be partnering with the team here in Wellington and helping deliver media thinking that supports their ambitions across both New Zealand and Australia.”

David Martin is Summerset’s chief sales and marketing officer. He says Together Wellington’s strategic approach and understanding of the business made them the right partner.

“We were impressed with how well Together’s team understood our business, our customers and future direction.

“Their strategic thinking, along with strong digital and data capabilities and a clear focus on measurable results, really stood out. We’re excited to be partnering with them.”