1. Favourite local campaign that isn’t yours
Had to love FCB’s Testicular Cancer New Zealand campaign – the use of the ‘auto ball checker’ was a great way to get men thinking about a serious health concern.
2. Favourite campaign that is yours
My favourite campaign this year was The Herald’s suffrage celebration – which was a multi-platform campaign that really showcased the power of NZME. The Trailblazer project included a custom digital execution built by our data team, daily print spreads across the week, a special issue of Viva and a 12-part animated web series, which brought to life the stories and achievements of some of New Zealand’s most incredible women. It was supported across all our brands and became a genuine talking point. Plus, the PM helped out as guest editor for the night. No biggie.
3. Favourite international campaign
Nike’s Colin Kaepernick ‘Just Do It’ campaign.
4. Your own biggest success
My two delicious kids.
5. Most significant launch/innovation/thing of the year
For NZME, launching OneRoof.co.nz and seeing agents and buyers respond to the new purpose-built real estate proposition so positively. The audience continues to grow and has nailed the number one web position on more than one occasion and it’s only been in the market since April this year.
6. What should be un-invented?
Single-use plastic and high heeled Crocs.
7. Latest trend
9. Best brands
Currently, my favourite brands are ‘Versace’ for its opulence and ‘Lonely’ for its elegance.
10. Heroes
Aretha Franklin, Princess Diana, Dr Audrey Evans, my Dad.
11. Villains
Anyone who’s ever put a needle in a strawberry.
12. What died in 2018?
Straws
13. What’s the biggest mistake marketers will make in 2019?
Non-personalisation.
14. How far in our future do you think The Handmaid’s Tale is?
Hopefully not in my lifetime because I’m pretty sure I’d be sent straight to the colonies.
