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Year in Review: Jason Bock, Fish

1. Favourite local campaign that isn’t yours 

Telecom – Waiting is over. 

2. Favourite campaign that is yours 

Football Federation

3. Favourite international campaign 

Philips – Carousel. 

4. Least favourite campaign 

Every pitch I lost this year. 

5. Your own biggest success 

Working in the film industry after being homeless for three years. 

6. Most significant launch/innovation/thing of the year 

Childish Gambino – This Is America 

 

7. What should be un-invented? 

Ads that come on part way through online videos. When I’m watching an emotional doco and a commercial comes on right in the middle of an important moment. 

8. Lamest trend 

Giant shoes. If you know, you know. 

9. Best brands 

Volvo, Dick’s sporting goods, Playstation, Absolut, Gaterade 

10. Best stoush 

Ross Kemp and Vinny Jones. 

11. Heroes 

Charles Frederick Goldie, Alan Watts, Bob Marley, Charles Bukowski, Leonardo da Vinci, Mr Bean. 

12. Villains 

Scar. I’ll never forgive or forget. 

13. What died in 2018? 

Snapchat. Surely… 

14. What’s the biggest mistake marketers will make in 2019? 

Continuing to use focus groups. 

15. How far in our future do you think The Handmaid’s Tale is? 

I don’t watch it… but judging by the trailer I just saw and a recent article I read about how Western men’s sperm count has halved since the 1970s. I’m going to say 2022. 

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