1. Favourite local campaign that isn’t yours
The Breaker Upperers. Chris Henry and the 818 team took a great film and made it a New Zealand blockbuster. Every possible angle of promotion was executed perfectly.
2. Favourite campaign that is yours
The ‘dance-off’ campaign for Dancing With The Stars NZ this year created the hype, David Seymour supplied the twerk, the rest is now television folklore.
3. Favourite international campaign
John Lewis & Partners with their Elton John Christmas campaign. Is that a tear I see?
4. Least favourite campaign
Dear Air New Zealand, you have officially jumped the shark with your latest safety video. It’s a hot mess of a thing. Please stop these now, you are better than this. Just tell me where the exits are. A rapping safety video is as naff as a yodeling safety video. Actually, a yodeling safety video might not be that bad. Someone call the Topp Twins quick.
5. Your own biggest success
This year has seen Three hitting some pretty significant milestones.The number one spot in 25-54 for the Entertainment Zone is just one of them. I don’t think I’ve seen the team at Three ever work so collaboratively in all the years I’ve been here. Brilliant work.
6. Most significant launch/innovation / thing of the year
I love a Lime scooter. Make the most of them before we all start hover-boarding.
7. What should be un-invented?
Influencers. Your influence is unwelcome. Giving free stuff to people to spruik is lazy. Marketers, start doing your jobs again please.
8. Lamest trend
Kylie Jenner Lip Challenge. Don’t even Google it.
9. Best brands
Heineken 0.0 and Asahi Dry Zero – a drink to drink when all you really want is a kombucha.
10. Best stoush
Mark Jennings and Mike McRoberts following the announcement of Mike being cast on Dancing With The Stars in 2019. Mark, you didn’t have an issue when Sam did it. Just saying.
Tyson Fury. The real life Rocky Balboa.
Men. Collectively we’re doing an average job at accepting our many faults.
13. What died in 2018?
Not TV and not radio. All you pretend Nostradamus’ need to rethink your timeline.
14. What’s the biggest mistake marketers will make in 2019?
Not spending, and then wonder why things aren’t working.
15. How far in our future do you think The Handmaid’s Tale is?
Some days it can feel as little as 24 hours.