Who’s it for: McDonald’s by DDB
Why we like it: Just about everybody will be able to relate to waking up the morning after the night before, and it’s not a pretty sight. The latest McDonald’s campaign portrays the ease at which delivery service Uber Eats can come to your rescue in times of need perfectly, with a knight-in-shining McDonald’s livery (although it seems unlikely an Uber driver would wear that) dropping off your McMuffin straight to your door.
Who’s it for: TAB by VMLY&R
Why we like it: It’s summer and everyone’s amped for the continuing summer of sport schedule, not least tennis fans eagerly awaiting the make-or-break news from Roger Federer at this year’s Australian Open. The TAB has tapped into the anticipation nicely with this spot, relating the tennis to the launch of new live betting capabilities.
Who’s it for: Lotto NZ by DDB
Why we like it: A favourite from 2018 is back to welcome the already work weary back to reality – with the two protagonists of Lotto’s armoured truck campaign gazing happily out to sea from their flash campervan. No doubt the first week back at work alone is enough to inspire a fair few to buy a Lotto ticket, but this is a nice, topical ad for the start of the year.
Who’s it for: Air New Zealand by True
Why we like it: It seems unfair that one tiny kiwi with no limbs to squeeze into a shrinking economy seat gets to try out all seat options for mid-haul travel, but at least Pete seems like a personable guy. Pitched to get more Singaporean tourists onto our shores, the campaign does show New Zealand bathed in a lovely golden light that’s sure to get the tourists flocking.
Who’s it for: Warehouse Stationery by DDB
Why we like it: If we think going back to work is bad, it’s nothing compared to the dread a child feels when an ‘endless summer’ turns into back-to-school-specials. But this lighthearted campaign from Warehouse Stationery injects some humour into the difficult time year, with an ‘undercover student’ gathering pertinent intelligence about the nature of school stationery from primary school students.