StopPress noticeboard: Go Media expands into Gisborne

Go Media ended 2018 by turning on two digital billboards in Gisborne.

The sites are located on Wainui Road and The Esplanade, and the timing of their launch meant they could take advantage of the influx of summer holiday visitors to the region.

According to Go Media, Gisborne has traditionally been a tough town to secure billboard consents and the ability to upload creative to the screens has eliminated the barriers of time and cost typically associated with selling classic billboard sites outside of the big cities.

The launch of Gisborne has boosted Go Media’s digital network to 40 screens in 14 regions.

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