A stellar line up consisting of a behavioural scientist, neuroscientist-in-training and work futurist have been drafted for Verizon Media’s inaugural Brand Love Academy. StopPress sat down with some of the Brand Love Academy Class of 2019, and the industry leaders who nominated them, to find out more.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Graham Medcalf takes a look at the week that was, covering Vodafone’s restructure, reaching Chinese tourists, the cost of ad fraud, and tomato sauce ice cream.
Three years since TV3 became, simply, Three – we sat down with MediaWorks ECD Ant Farac to talk the channel’s latest campaign and how the brand has changed in the last three years.
Like me, I’m sure you read a lot for your work. But no one reads as much as Rohit Bhargava. The former advertising executive scans thousands of articles, books, social media and academic journals every year to assemble his best-selling Non-Obvious trends report. He’s like a living Evernote. His office is stacked with piles of print-outs and torn magazine pages, labelled and categorised with Sticky Notes, curated into themes and then bundled like lawyer’s evidence that support his case for declaring a non-obvious trend. He could really do with some AI.
Only 19 percent of New Zealanders trust the information they read online according to Kantar TNS’ latest research on people’s experience online and trust in the digital space. We take a look at some of the other key findings.
Everybody knows the first five seconds of an ad are crucial to retaining audience – and that’s especially true on YouTube, where longer ads are skippable after the first five seconds. In the platforms annual showcase of the most engaging ads in New Zealand, the YouTube Ads Leaderboard 2018, telcos rule the roost with 2 Degrees and Spark taking up the top two spots.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
Chorus has taken a playful look at the genius in Kiwis throughout the country, with a new brand campaign developed by Saatchi & Saatchi, ‘There’s Room for Everyone’.
The WARC Media 100 has been released, recognising the most-awarded agencies in the world. Representing New Zealand on the list are PHD Auckland and DDB Auckland, ranked 8th and 19th respectively.
Austin is a city of beige buildings and brown coloured brick, but the South by Southwest festival is a celebration of colour and creativity unlike any other. Anthemites Sarah Geel and Vincent Heeringa have thrown themselves into the fray of queues, speakers and bad coffee to find out what’s new in the world of marketing and media. Here’s their first five impressions from 24 hours on the ground.
Recognised since 1909, International Women’s Day is a day of celebrating just how much women contribute to society, economy and communities. But it’s also a rallying cry, to recognise the work that is left to be done to achieve true gender equality. We take a look at how brands reacted to the annual celebration of womanhood.
Whānau Ora, a government health initiative, is shining the light on the challenges faced by New Zealand whānau, with the launch of a new ‘We Dream’ campaign and refresh of its brand direction and website by Ogilvy.
FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.
While TVNZ was clearing out four hours of prime time to air a heavily-hyped documentary about Michael Jackson’s alleged crimes against children, radio networks here quietly eased his music off the air. It shows the power of social media to spread and shape opinion across borders.
MediaWorks’ 7 Days has a dead serious sponsor lined up for the 2019 season, with a collaboration with maverick life insurance company Partners Life resulting in some black comedy spots.
Sweetshop managing director Fiona King reflects on what International Women’s Day means to the advertising industry and how balanced it is in 2019.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions, launches and acquisitions across the Industry.
Graham Medcalf takes a look at the week that was, covering TV advertising’s performance, who is responsible for ad placement, converting traffic to conversions and ageism in the industry.
With International Women’s Day acting as the annual reminder of both how much has been achieved for women’s rights and how far there is to go, workplaces are being called on to take a hard look at unconscious gender bias in a new campaign for Champions for Change.
The WARC Creative 100 and WARC Effective 100 results have been released with Colenso BBDO and Special Group New Zealand performing well on a global scale.
After three years of consecutive overall growth, the New Zealand media agency market took a dip of 4.2 percent in advertising expenditure in 2018 – sitting at $1.02 billion. However, outdoor has out-performed the market and was the only channel to grow in 2018, rising 0.5 percent to $138.6 million.
Vincent Heeringa buckles his seatbelt before he heads off to the conference mothership, South by Southwest (SXSW) in Austin, Texas next week. The annual film, interactive media and music conference has been the industry’s platform for launching careers or guaranteeing the success of movies since 1987.
Industry happenings at Ola, Radio New Zealand and WPP’s Government and Public Sector Practice.
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
Special Group head of strategy Rory Gallery on the best being yet to come.
