Who’s it for: Chorus NZ by Saatchi & Saatchi
Why we like it: First thoughts on this were what on Earth is that woman making? Why does it wobble? Is this some sort of throwback to the dark ages (1950s-1960s) when bored, oppressed housewives got revenge on their oppressors (husbands, society in general) by enclosing food that had no purpose being there in gelatin? Are we supposed to believe this woman is a genius? It turns out context is key and she’s Jessica Mentis – a jelly genius. We will allow it. Besides, celebrating excellence, no matter how niche, is always a bit goosebumps-inducing.
Who’s it for: Trade Me by Wrestler
Why we like it: Oh to be 20 again. Life is filled with so much potential and possibility at 20. Regrettably, the team here at StopPress didn’t have the foresight in 1999 to create our own eBay-style website that would revolutionise the way New Zealanders shop (the bounds of primary school be damned!), so our website is not celebrating 20 years in business this year, but we will not begrudge Trade Me this celebration. It is well-earned. Also, how nice does Wellington look in this ad? You really can’t beat it on a good day.
Who’s it for: Champions for Change/Global Women by Saatchi & Saatchi
Why we like it: We like this campaign. It’s like they’ve got down to a bigot’s eye-height and explained things in simple English so it finally infiltrates their teeny-tiny brains. In all seriousness though, we’ve all got unconscious bias hidden somewhere (and generally bigots are a lot more conscious about their many, many biases), and it’s no longer an excuse to let that bias impact on work decisions. The moral of this story is we all have room for self-reflection: Does everyone in my team look like me? Do I make gender-related jokes? etc etc. Just check yourself, and then stop yourself – it’s not that hard.