Graham Medcalf takes a look at the week that was, covering changing consumer expectations, the push for personalisation, and the evolution of bricks and mortar.
To celebrate turning 30, Instant Kiwi has launched a new brand campaign highlighting the unique ways real New Zealanders have played the games in the last three decades.
Aliesha Staples, a pioneer of virtual and augmented reality, has been appointed TVNZ’s inaugural future director.
As a benchmark for impeccably designed packaging of consumer products, The Dieline Awards this year saw creative agency Onfire walk away with recognition for fantastic design for their retail products. We spoke with Matt Grantham, creative director at Onfire Design, about the importance of a strong visual brand in the retail product sector.
Facebook is tightening its rules around live-streaming in direct response to the Christchurch terror attack.
ANZ is following the supply chain of honey in a new ‘Bee to Bee’ campaign by TBWA, to demonstrate how businesses connect and contribute to each other’s success.
Extra Gum and Colenso BBDO have released a new campaign that utilises a voice assistant-based-conversation tool designed to build confidence.
NZME’s move to put a paywall on NZHerald.co.nz has been labelled “bold” and “brave”. In the wake of its implementation, we talk to premium content editor Miriyana Alexander about how it came into play and what it means for readers and advertisers.
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.
In October 2018, former FCB managing director Rufus Chuter and former OMD chief digital officer Kris Hadley announced they were launching a new strategy, technology and media management agency, Together. In the time since they’ve focussed on establishing their agency while operating on a simple philosophy: creating a great work environment, to attract great people, to produce great work. Chuter and Hadley fill us in on how they’re running their agency with the future in mind.
Infrastructure investor Infratil is teaming up with a Canadian investment firm to buy the local operations of Vodafone for $3.4 billion.
Head of Amnet New Zealand Pete Sinclair takes a look at how last touch attribution can be detrimental to marketing effectiveness, why brands need to move past it to more sophisticated measurement, and how the industry can help.
Spark has paired with Kiwi documentary maker and journalist David Farrier in its latest campaign, which celebrates Spark’s 5G innovation.
For our next issue of NZ Marketing magazine (on sale in July), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazine, TV channel, radio station, media companies, visionaries and more. Voting closes 31 May.
In a world of right-time targeting and increasing automation, the discussion around AI and machine learning is ubiquitous. And as the debate continues over data versus storytelling, it is easy to get overwhelmed and wonder what the marcomms landscape that we know so well is coming to.
Sky has welcomed Steve Bayliss to the role of chief marketing officer.
Graham Medcalf takes a look at the week that was, covering complaints to the ASA, Socially conscious marketing, price surging, Sky broadband and socially conscious marketing.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Motion Sickness’ Sam Stuchburry chats to New Zealand designer Kate Darby about starting the agency out of his flat in New Zealand’s notorious party slash academic city, Dunedin and how they carved out a niche for Motion Sickness in New Zealand’s already-dense creative industry.
Healtheries latest campaign shows how its products can help Kiwis strive and thrive.
New Zealand’s media agency market has had a difficult start to 2019, with total national marketer ad spend falling more than 5 percent from the same quarter last year, as the market remains plagued by a lack of business confidence.
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
Following the global merger of J. Walter Thompson and Wunderman, WPP AUNZ has announced the upcoming launch of Wunderman Thompson in New Zealand.
Adhesive PR’s creative director, Alex Mason, on how it makes a real impact for its clients’ businesses.
After a being denied the opportunity to merge with nearest rival Stuff after a two-year battle, NZME has finally drawn first: pushing ‘premium’ digital content behind a paywall for the first time. We talked to industry players about the introduction of the paywall and what it could mean for advertisers going forward.
Remember setting up a lemonade or baking stall when you were younger to raise some money? In its latest campaign, ASB shows that kids today are doing the same – but with more business acumen.
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
