New AUNZ offering
MediaCom has announced the AUNZ launch of its global sports sponsorship and entertainment division, MediaCom Sport and Entertainment.
Established eight years ago, MediaCom’s global sport and entertainment division now operates in hubs in North America, EMEA and APAC, helping clients drive maximum impact from partnerships with talent and sport and entertainment platforms.
Globally the division manages partnerships and advises a number of blue-chip clients including Toyota, Indeed, Coca-Cola, American Airlines and Subway.
The new AUNZ branch will be led by Ben McCallum, recently promoted to managing director, Sydney.
MediaCom global head of spork and entertainment Misha Sher says the division has always looked to growth to be able to cover the main global markets.
“This is a major differentiator for us and I’m delighted that our clients in AUNZ can now benefit from the very best local and global expertise to help them drive more pronounced business benefits from their investments.”
Outdoor company continues to grow
oOh!media has vowed to make New Zealand’s brands even more unmissable among their audiences with its increased footprint, leading data and insights offering and a restructured team to deliver powerful solutions for advertisers.
This comes following the completion of the integration of the street furniture (previously Adshel) business to form a bigger and better out-of-home media company through its ‘A World of Unmissable’ platform.
With more than 2,500 sites covering most markets, including the biggest digital network in New Zealand, the new look is the largest out-of-home operator reaching approximately 90 percent of the population.
oOh! general manager New Zealand Nick Vile says A World of Unmissable turns the traditional view on out-of-home on its head.
“We live in a world of information overload, making it difficult for advertisers to cut through, gain, keep and convert customer attention,” Vile says.
“That’s why we are challenging the traditional approach to out-of-home, thinking beyond the strengths and weaknesses of our medium and offering more integrated solutions that are informed by real insights.”
Vile says the new ‘A World of Unmissable’ offering is supported by a restructure of the business to ensure buying oOh! is easy for agency clients and advertisers and that the company has a more streamlined engagement to faster, smarter proposals and ideas to the market.