This year, digital advertising is blowing out 25 candles as the first banner ad was placed a quarter century ago. At last week’s Adobe Symposium in Sydney, the milestone was celebrated with Adobe APAC head of advertising cloud Phil Cowlishaw taking a trip back in time to see how digital advertising has gone beyond banner ads and how marketers need to be considering more than just clicks.
The New Zealand media agency advertising market has finally returned to growth in May with a 2.3 percent year-on-year increase in agency bookings to $87.3 million.
A few weeks ago I left agency land for a dip into the real world. It’s been a refreshing combination of digital cold turkey, road trips back and forth between Auckland and Northland, and the peace, calm and tranquility of being underwater. As I came up for air last week I realised that back in agency land it was Cannes week. While I’m sure there was a lot of back-slapping for ideas well made in France, I encountered a couple of ideas closer to home that made me take notice—despite all attempts to continue my advertising detox—and deserve a nod of approval.
Trade Me has chosen to partner with Clemenger Group agencies Clemenger BBDO Wellington and Colenso BBDO Auckland after a four-way pitch.
The NZ Transport Agency’s latest road safety campaign ‘Let Driving Distract You’ positions the car as a chance to escape the noise of messages, notifications and distractions offered by your cell phone.
Kaitiakitanga, or guardianship of the land, is the founding principle behind solar energy company Solarcity’s latest campaign ‘Grid for Good’.
We’ve given the mic to the industry’s future leaders. Kate Hobbs, an account manager at Rainger & Rolfe, shares her thoughts on adland.
The first thing to know about creative digital agency Resn is they aren’t just famous in New Zealand. They’re renowned worldwide. But what are we saying? Anyone who knows anything about Aotearoa’s design community already knows what legends they are. Which is why it’s only fitting for global managing director and executive creative director Rik Campbell and Steve Le Marquand to win the John Britten Black Pin at the most recent Best Design Awards – because they are among the very best.
TBWA has announced the appointment of Kate Heatley as general manager of TBWA New Zealand.
Scientists say that 5G is safe, but a small, vocal group of people insist it causes cancer. Susan Strongman speaks to two of the rollout’s most rowdy opponents.
Google New Zealand has appointed Susan Carlton to the newly created position of marketing manager.
I had the privilege of serving on the Direct jury at Cannes this year and learned a lot about what made the winners worthy of hauling extra luggage home this year. So I thought I’d share what I learned with anyone who would quite like a return on that not insignificant investment.
Almost half of ANZ shoppers say they have abandoned their shopping carts due to poor customer experience according to new research by Adobe – so it’s no surprise CX was a popular talking point at last week’s Adobe Symposium in Sydney. Erin Mckenzie attended the event and wraps up day one.
Two Auckland-based industry professionals have banded together to start a new boutique agency, Some Damn Agency, officially launching on Monday 1 July.
The Step Up Sky Tower Stair Challenge offers a rare opportunity for the general public to access the Sky Tower’s 1,103 stairs, all in support of Leukaemia & Blood Cancer New Zealand (LBC). LBC has partnered with Auckland-based agency Chemistry to shout about the event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Josh Reiri-Allen, a senior digital manager at Carat New Zealand, shares his thoughts on adland.
The results of the second GfK Radio Survey for 2019 are out and MediaWorks and NZME both have plenty to shout about, as commercial radio continues to assert itself as a dominant media with New Zealand audiences.
Gray Matters: Using music in advertising, the future of radio, where to next on social media, and taking sexism out of the industry.
Part of its mission to introduce carnivores to meat-free options, Hell Pizza has taken customers by surprise with its latest meat-free concoction: the meat-free Burger Pizza.
It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.
The Spinoff has announced the launch of The Spinoff Members, a new venture for the company and a first for a New Zealand media brand.
What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
Reading your insurance policy shouldn’t be like reading another language filled with jargon, according to the latest campaign from Tower Insurance by BC&F Dentsu.
Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish’ in 2016 and the award-winning ‘Armoured Truck’ last year.
It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.
