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Lotto launches latest ‘Imagine’ instalment with DDB

Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish‘ in 2016 and the award-winning ‘Armoured Truck‘ last year.

This instalment shows the story of a flight attendant who wins Lotto while away from her family, only to lose her ticket when the scooter she is travelling on crashes. The spot follows the attendant as she retraces her steps in Thailand, only to have to return to New Zealand empty-handed, struck by the loss of what could have been. When she has her cast removed weeks later, the nurse finds the ticket safely packed in a plastic bag underneath the plaster cast.

‘Lost’ is a continuation of the ‘Imagine’ series’ themes of family, friendship and support.

DDB chief creative officer Damon Stapleton says the objective of ‘Lost’ was to create an emotive story that New Zealanders can relate to as much as they have with the previous instalments. 

“With the ongoing success of the ‘Imagine’ platform, we were excited to see where we could push the series. Kiwis love a story that’s based on family and togetherness, but I also think it’s that magical surrealism we’ve captured in each instalment that makes it so memorable.”

Lotto NZ’s chief marketing officer Annemarie Browne says ‘Lost’ strikes the perfect tone.

“This latest story in the ‘Imagine’ series has again reflected how Lotto NZ feels about generosity, caring support from family and friends, and shows how remarkable the experience of winning Lotto can be.”

The TVC will roll out with 90-second and 60-second versions.

Lotto credits:

Annemarie Browne – CMO​
Leah Neilson – Head of Marketing
Genna Duff – Senior Marketing Communications Manager

DDB credits:

Chief Creative Officer: Damon Stapleton
Creative Director: Mike Felix & Brett Colliver​
Lead Business Partner: Kate Lines
Business Director: Haylee Killip​
Account Manager: Sam French
Planning Director: Rupert Price
Planner: Annika Fyfe​
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal

Production Company: Scoundrel

Executive Producer: Adrian Shapiro
Producer: Nikki Burke
Director: Tim Bullock
DOP: Germain McMicking​
Offline editor: Adam Wills
Colourist: Pete Ritchie
Post production online: Blockhead VFX​
Composer: Cam Ballantyne​
Sound Mix: Shane Taipari, Franklin rd

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