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Little Giant rebrands to Isobar NZ

Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.

The team will focus on cross-market opportunities and will be bolstered by the global agency’s technology and consultancy capabilities. The full integration also strengthens Isobar’s leadership in the experience-transformation sector across Australia and New Zealand.

Owned by the Dentsu Aegis Network (DAN), Isobar has a team of 6,500 in 86 locations across 45 markets. The agency has a global focus on delivering experience-led transformation, powered by creativity. Its global clients include Coca-Cola, Adidas, Enterprise, P&G, Philips and Huawei. 

Little Giant was acquired by DAN in 2017, joining the Isobar network to become Little Giant, Linked by Isobar. Founded in 2011, the agency now has a team of more than 30 and a roster that includes Silver Fern Farms, Villa Maria, House of Travel, TVNZ and ASB.

Isobar Global chief executive Jean Lin says they are delighted to bring the Little Giant team closer to the network. 

“This next step will elevate their creative and digital capabilities and entrepreneurial spirit to deliver expereince-led transformation for clients across the region, and the Isobar NZ team will enjoy the benefits of working with a truly borderless global agency with big ambitions.”

Isobar New Zealand chief executive Ian Howard says this opportunity gives Little Giant the chance to take things to the next level after seven years of focus on creating the best possible experiences.

“Our focus will continue to be on experience-led transformation delivered through creativity, and we’ll continue to preserve the empathetic, creative and energetic culture that’s been the hallmark of our business for so long.”

Denstu New Zealand chief executive Rob Harvey says Little Giant has become an integral part of the group since joining DAN in 2017.

“This rebrand strengthens both Dentsu and Isobar’s presence in the New Zealand market, scaling the network’s local creative and digital capabilities, and giving Little Giant the incredible opportunity to ramp up their creative and technology offering, transforming and growing businesses,” he says.

“Their closer alignment to Isobar is a game changer and I’m really excited to be working with Ian and the team to realise the huge ambitions we have for Isobar in the market.”

The team at Isobar New Zealand will continue to be lead by Ian Howard.

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