TBWA has announced Kate Heatley, formerly its head of operations, has been promoted to general manager of TBWA New Zealand.
Heatley brings experience from agencies on both sides of the Tasman, including Y&R, FCB NZ and FCB Sydney. She’s also worked across multiple blue-chip clients including Gruppo Campari, Mondelez, Beiersdorf, ANZ, 2degrees and Independent Liquor.
Catherine Harris, managing director TBWA, says Heatley has exceptional experience and brings both enormous heart and professionalism to every role.
“As we grow and extend our capabilities, Kate will be focused on continuing to develop a model that delivers to our Clients, supports Shane’s creative ambitions, supports our teams and nurtures our culture.”
Heatley adds the last 16 months at TBWA has been terrific and working alongside Catherine Harris and Shane Bradnick an absolute privilege.
“I’m excited to move into the role of General Manager and continue to be part of our talented leadership team. TBWA is winning new business, hiring and expanding into new and innovative areas and it’s a great time to be here. Catherine and Shane have a clear vision of what a world-class agency in New Zealand looks like and as a team, we are very focused on delivering to that vision.”
The promotion takes effect immediately.