Features
How is this still a thing? Reader’s Digest curates ‘articles of lasting interest’ for nearly a century
By

In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.

Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.

Features
IP partnerships: Walking in the clients shoes
By

Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part two of two.

Partner articles
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
By

Are you focused on B2B, B2C, or B2E (everything, everyone, everywhere)? At Adobe’s 2019 Symposium in Sydney last month, Will Griffith, head of Australia and New Zealand for Marketo Engage at Adobe, took to the stage with Kae Hum from its client Uber for Business to talk about how Marketo Engage is helping marketers and sales teams identify potential customers and nurture them along the decision-making process.

News
Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics
By

Simon Moutter has just wrapped up a seven-year tenure at Spark, where the changes the company has gone through under his reign are nothing short of radical. From its name change (Telecom to Spark) and its operating model (traditional to agile), to its culture (publically called out to inclusive) and its structure (monopoly brand to many). Elly Strang sat down with Moutter had a candid chat about his journey to CEO and how one of his biggest lessons was he couldn’t solve a culture issue with process and strategy.

News
Kiwibank and 99 form new partnership
By

When Kiwibank went to market and asked for agencies to get involved with an ‘unpitched’ pitch process, some of the best agencies, one-man-shops and consultancies threw their hats into the ring. After a thorough process, Kiwibank has appointed 99 as its lead strategic and creative agency partner, responsible for all above the line brand and retail work.

News
Broadcasting watchdog targets ‘harm’
By

‘Freedom in Broadcasting without Harm’ is the newly-stated mission of our most powerful media watchdog. The BSA is also asking if broadcasting standards need to change after the Christchurch mosque attacks. This could be controversial against the backdrop of increased angst about hate speech and freedom of expression these days.

News
2019 Finalists
By

These companies have showed us their thinking and made it through as finalists in the 2019 TVNZ-NZ Marketing Awards.

News
Out-of-home continues to grow in Q1 2019
By

New Zealand out-of-home media continues to gain momentum, delivering 16 percent growth in the first half of 2019, compared to the same period in 2018. OMANZ members cite a range of key drivers, including the strong adoption of digital out-of-home from new categories, alongside increased spend from traditional category supporters.

News
Wooly brilliance: early entries for the 2019 Wool-ovation to kick start your creativity
By

Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page, including woollen speakers, shower puffs, oven mitts and bean bags. PLUS: we have extended this competition until next week, Thursday 11 July at 5pm, to give people more time to enter. Read on to see some of the entries, and if you have an idea that hasn’t been submitted yet, head here to submit it. Don’t forget to vote for your favourite, too.

News
What’s inside NZ Marketing’s Media Issue 2019
By

The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into New Zealand’s media industry, the 96 pages cover the state of the media landscape – from the scrutiny facing social media, to the evolution of media agencies. Also, The Hot List results for 2019.

1 … 234 235 236 237 238 … 699