Who’s it for: Mercer KiwiSaver by Tenfold
Why we like it: Stan, tell me more about your KiwiSaver habits, please. It really felt like he was going to break into song at some point during this spot, yet sadly, the recording studio and instruments are just a tease. Oh well, hopefully this ad will encourage more people to consider putting money into their KiwiSavers.
Who’s it for: Drive Go (NZTA and ACC) by Strategy Creative
Why we like it: If only a quick watch of a 2D birds-eye-view video really could teach you how to parallel park, it would have saved a lot of cold sweats and nervous yelling back in my day. This ad does an excellent job of showing just how much pressure you feel like you’re under when attempting to parallel park though. A word from the wise for this kid, the bright lime green car really doesn’t help you look inconspicuous, though.