Movings/Shakings: 19 July

Taking the lead

Adobe has appointed Colin Rebairo as its New Zealand country manager.

Rebairo brings over 20 years of experience in business transformation, as well as CX and marketing automation. As the driving force behind Adobe’s presence in the country, he will build and guide the New Zealand team to provide the tools local businesses need to design and deliver compelling digital experiences.

Colin reports to Scott Dawes, ANZ enterprise sales director.

Commenting on his appointment Rebairo said he’s delighted to join a company that is growing exponentially due to its product capability and CXM dominance.

“To join Adobe at this time and forge a team on the ground who can help New Zealand organisations fully understand the true cost-effective power of Adobe’s global leading software is extremely exciting. I’m also looking forward to supporting our partner eco-system who are instrumental to our NZ customers realising the successes seen by so many of Adobe’s customers around the world.”

Investing in the future

Creative innovations agency Method has hired Hayden Judd as general manager.

Judd was formerly CEO of Pixel Fusion and at Method he continues his focus on building people and capability. 

According to Method managing director Sam Ramlu, bringing in Judd’s management and leadership expertise will allow Method to continue to deliver work for clients while freeing her up to focus on growing the agency’s international capability.

“We’re gearing for growth and we have had lots of big opportunities opening both locally and internationally. Bringing Hayden on board allows us to pursue more international work and continue moving our own original IP projects forward, without losing focus on the needs of our New Zealand clients and our own team.”

Judd is excited to be joining Method at a pivotal time in its growth. 

“In my previous role, my focus was very much on equipping the company to thrive for the future,” says Judd, “and I’ll be doing the same here at Method, building a robust culture and strong underlying systems that will allow us to scale smoothly.”

Coming home

Colenso BBDO has a new experience design lead in Teresa Luckman.

Luckman joins from adam&eve DDB in London.

A native Kiwi, Luckman is a designer by trade, with more than a decade of experience in digital design, UI/UX design and, most recently, customer and brand experience design.

Prior to adam&eve DDB, she had stints at two independent agencies in Amsterdam: The Formery and Nomads Agency.

Luckman said she’s thrilled to be joining Colenso as it continues to grow its experience design offering.

A strategic appointment

Colenso BBDO has also welcomed Tracey Reed top its team as lead strategist, personalisation and optimisation. Most recently, she was the programme lead for conversion optimisation at Air New Zealand.

At Colenso, Reed has joined an evolving strategic team with skills in brand, innovation and design, marketing automation, analytics, personalisation and optimisation. She will be leading conversion rate optimisation (CRO) programmes on a project basis for clients in New Zealand and Australia.

Edwin Rozells, head of transformation, says Reed will make the agency more effective, more efficient and ensure it’s evolving its collective culture towards a test and learn mindset.

Coming full circle

Pead PR has appointed Kelly Grindle as its director of integrated strategy, a newly created role.

The appointment sees Grindle return to the agency as it’s where he started his career between 2007 and 2010. He then headed to London where he worked at agencies including Cake, M&C Saatchi and Hill & Knowlton, and most recently as Head of PR at Virgin Holidays – the leisure travel arm of Sir Richard Branson’s Virgin Group.

In his new role, Grindle’s primary focus will be to integrate the content, social media and activations teams with the wider agency, lead on strategic new business opportunities, and act as senior counsel on select accounts.

Deborah Pead, CEO of Pead PR, said he is an original Peadie who helped lead some excellent campaigns for the likes of Farmers, L’Oreal and the Vodafone New Zealand Music Awards over a decade ago.

“We’ve stayed in touch over the years, and I couldn’t be happier to have one of our original employees return to the agency – bringing some world-class experience with him.”

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