Total digital revenue in New Zealand continues to climb, reaching $275.4 million in the first quarter of 2019, achieving 12.6 percent growth on the same quarter in 2018, following five consecutive quarters of double-digit growth.
The data was drawn from the IABNZ’s Digital Advertising Revenue Report released by the IABNZ and Baker Tilly Staples Rodway.
Classifieds and directories achieved the highest growth, with a total of $55.7 million and up 19.2 percent on the same quarter last year, followed by search, which continues to dominate with $174.2 million and growth of 15.3 percent on Q1 2018.
Between search, classified and directories, and total display their revenue increased by $33 million in Q1 2019 on the same quarter last year.
Within total display growth was underpinned by sponsorship at 88.6 percent on the same quarter last year, followed by video, audio and native at 17 percent, 13.7 percent and 7.9 percent respectively.
The largest shift in display revenue by advertising category was travel and accommodation, recording a year-on-year increase of 92 percent.
Total mobile (smartphone and tablet) grew by almost 14 percent on the same quarter last year, and according to Nielsen Consumer & Media Insights, Q2 18 – Q1 19, 81 percent (3.2 million) of all New Zealanders aged 15-plus own a smartphone.
The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data are compiled directly from information supplied by companies selling online advertising.
All-inclusive, the report includes data reflecting online advertising revenue from 16 New Zealand online publishers across their websites and commercial online services.