Campaigns
How oOh!media hyped the nation ahead of the America’s Cup
Prior to Emirates Team New Zealand’s big win on Wednesday night, advertisers across the country were using oOh!media’s Street Live network to show their support. oOh!media’s…
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News
TVNZ’s Jodi O’Donnell talks record audience numbers and viewership trends
Following the release of TVNZ’s Interim Result FY2021, StopPress chatted to TVNZ’s Commercial Director Jodi O’Donnell about record audience numbers, a trend towards more simulcast viewing,…
News
DDB, Clemenger BBDO and Saatchi & Saatchi win big at Axis-21
Almost year on from New Zealand’s first Covid-19 lockdown, Adland is much changed and with it the industry’s creative output. This pandemic tainted creative was on…
News
LUMO gets creative with DOOH
OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH). Born out of the challenges faced as a result of the pandemic and…
News
Samoa Tourism Authority invites ‘The Rock’ and travellers across the globe to visit their island paradise
In anticipation of international boarders reopening, Samoan Tourism Authority’s (STA) new campaign, invites Samoan-American Dwayne ‘The Rock’ Johnson back to his beautiful homeland, while encouraging travellers…
Movings & Shakings
Beauty Book appoints new editor
Almost a year after Auckland-based Beauty Media took over publication of The Beauty Book, they have appointed a new Editor in the form of long-time beauty…
News
Blocked: Google reveals ads that missed the mark in 2020
On Tuesday, StopPress joined a Google press call in which the tech giant revealed details on how it fought bad advertising practices over the past year.…
News
Pitchblack refresh iconic Honey Puffs jingle
For decades, Sanitarium Honey Puffs have occupied a special place in the hearts and pantries of Kiwis. Now, the beloved cereal is back – and so…
News
VMO builds capacity with new offerings
Val Morgan Outdoor (VMO) has bolstered its national footprint with new media offerings to ad to its already significant office tower network. VMO is set to…
News
Kāpiti, Flying Fish unveil new hyperreal commercial
Flying Fish speculative artist and director Anita Fontaine has directed Kāpiti’s latest visual feast for the brand’s new premium range of ice creams. Together with creative…
News
The Sound unveils latest marketing campaign
MediaWorks has launched a new marketing campaign for The Sound that puts the “best music ever made” front and centre of its creative. Dynamic insertion technology…
News
Guinness, Special encourage Kiwis to celebrate St Paddy’s responsibly
Tomorrow is St Patrick’s Day – and for centuries, March 17th has given people a reason to come together and celebrate. Luckily for Kiwis, we can…
News
EightyOne launches DOT loves data commercial
EightyOne has pulled together the first ever brand piece for its sister company, Wellington-based consulting agency DOT loves data, to be shown across TV, cinema and…
News
NZ digital advertising revenue grows by almost 19%
The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4 2020 and the full year 2020…
News
Special, Partners Life release second adult nursery rhyme
Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life. The adults-only 60” spot airs after 8pm…
News
Together appointed by Arvida Group
Independent media agency Together has been named as Arvida Group’s new retained media and marketing technology partner. One of New Zealand’s largest retirement and aged care…
News
Chemistry, Z Energy launch Z Electric
Z Energy and Westhaven-based agency Chemistry have introduced Z Electric – the country’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.…
Movings & Shakings
DNA doubles down on diversity
Experience and digital consultancy DNA have announced the appointment of independent directors Ziena Jalil and Diana Puketapu to help shape its future. The agency say that…
News
Burger King admits it hasn’t been cutting it
Nostalgia for Burger King’s much-loved BK Chicken has sparked a new campaign, with the brand acknowledging it hasn’t been cutting it (the BK Chicken, that is). …
Opinion
The new girls’ club
March 8th was International Women’s Day, celebrating female achievement and raising awareness of the challenges faced by women around the world on the long, pothole-ridden road…
News
Caci and Uprise partner up
Uprise Digital has been selected by Caci, one of the most trusted clinics in the New Zealand skin and appearance industry, as the brand’s digital media…
News
Saatchi & Saatchi, award-winning director create IWD campaign
For International Women’s Day this year, Global Women New Zealand has released a campaign highlighting the ‘Motherhood Penalty’ and the fact that on average, mothers earn…
Opinion
A Cause for Collaboration: Can audience exchange level the publisher playing field?
With people’s internet usage on the rise and an increasing amount of competition for attention publishers need to open up, collaborate and give the audiences ways…
Partner articles
What is viewability, and why it matters
Rhys Heron, Managing Director and Jonathan Devereux, Programmatic Manager at Mi9 share their insight and expertise on the subject of viewability. Imagine that you’re driving down…
News
Meghan and Harry deliver record ratings for Three
On Tuesday night in New Zealand, almost a million people tuned in for the highly anticipated CBS Presents Oprah with Meghan and Harry on Three. This…
News
Accor launches major tourism marketing campaign
To instill confidence in travellers again, Australia and New Zealand’s largest hotel operator Accor has launched its latest campaign ‘It’s All Good’. The campaign, which launched…
Movings & Shakings
Kantar announces new leadership role
Kantar has announced the appointment of Jon Foged to the new position of Managing Director, Australia and New Zealand, Insights Division. Melbourne-based Foged has a 17-year…
News
Yellow: New CEO, new digs and new campaign
Yellow New Zealand has announced a newly appointed CEO as well as new Auckland CBD offices and their first high-profile marketing campaign in over 10 years…
Movings & Shakings
MediaWorks appoints two independent directors
MediaWorks has announced the appointment of Louise Bond and Nagaja Sanatkumar to its board as independent directors. Bond has extensive media, marketing and advertising experience having…
News
Accor campaign earns Beehive spot
It’s not often that a brand initiative ends up on display in Parliament, but Mango Communications and Accor Hotels’ Thanks from Iso campaign has achieved just that,…