VMO builds capacity with new offerings

Val Morgan Outdoor (VMO) has bolstered its national footprint with new media offerings to ad to its already significant office tower network.

VMO is set to bring new screens to workplaces across Auckland, Wellington and Christchurch, with a range of different premium formats being installed.

As part of this, the Out-of-Home player has secured an exclusive tender within the PWC Centre building in Christchurch. The building has been recently purchased by equity investment company for $60 million.

Matt Tremain, Sales Director New Zealand at Val Morgan Group says that the attention-grabbing VMO screens will be strategically placed to best capture traffic flow, positioned directly outside the main lift lobbies.

The next-gen screens will come complete with the latest programmatic technology so that advertisers are able to better analyse audiences so to deliver better more focused content.

The Q1 rollout will see a total of 6 new locations and 15 screens added to the network.

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