OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH).
Born out of the challenges faced as a result of the pandemic and lockdowns LUMO Labs is a unique in-house facility focused entirely on creating and producing content solutions specific to the digital out-of-home (DOOH) channel.
Designed to facilitate greater collaboration with advertisers and agencies, LUMO Labs can help unlock the more dynamic creative capabilities DOOH has to offer, in an effort to deliver more memorable campaigns for clients.
LUMO CEO, Phil Clemas says that the launch of LUMO Labs is in direct response to an increase in advertiser demand for more responsive and engaging DOOH creative, including direct access to expert advice and production and technology requirements.
“Often it’s about the timing. DOOH is rebounding strongly from the challenges of last year and establishing LUMO Labs has coincided nicely with that new growth trajectory. Our goal in the establishment of LUMO Labs, is to help advertisers tap into the power of DOOH and help them realise the combined value of data and technology working cohesively to deliver more targeted and relevant messaging, with greater impact than ever before,” Clemas says.
LUMO design and production manager Jamie Snow is excited by the level of creative and technical expertise the new offering has the potential to unlock. “For some advertisers without access to a creative agency to help deliver these requirements, it can be a little overwhelming. That’s where LUMO Labs comes in,” he says.
LUMO is currently recruiting for a Digital Operations Assistant to further resource the creative services offering.