Special, Partners Life release second adult nursery rhyme

Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life. 

The adults-only 60” spot airs after 8pm once the kids have gone to bed.

With a dark and grim twist on the well-known Three Blind Mice narrative, the storyline highlights how Partners Life covers much of what life can throw at us, this time showing the consequences of a serious injury – the loss of three tails.

Like the success of the first Unhappily Ever After story, ‘Humpty’, this reimagined tale again uses a classic nursery rhyme to talk to new Kiwi parents considering getting insurance to cover life’s big possibilities. 

Naomi Ballantyne, Managing Director at Partners Life, says: “With both Humpty and now this cute wee story, Flux have done an incredible job bringing people back to their childhood with a nostalgic storybook style. The look along with storytelling from Dave Fane, from bro’Town and ‘What Now’ evokes memories and feelings.” 

Jonathan McMahon, ECD at Special Group, says: “This is a really powerful platform that allows us to talk about some pretty heavy themes in a really unique and beautifully crafted way. It’s a good reminder that sometimes insurance isn’t just for the loss of life, but sometimes for the loss of a tail… or three.” 


Client: Partners Life

Managing Director: Naomi Ballantyne

Chief Commercial Officer: Tony Arthur

Chief Marketing Officer: Kris Ballantyne

General Manager, Marketing: Tina Morgan

Sponsorships Manager: Mika Ballantyne

Marketing Specialist: Gerhard van Graan

Brand Coordinator: Sophie Broom

Agency: Special Group New Zealand

CCO/CEO: Tony Bradbourne

Executive Creative Director: Lisa Fedyszyn

Executive Creative Director: Jonathan McMahon

Art Director: Till Dittmers

Copywriter: Jack Gravatt

Head of Client Service: Storm Day

Senior Business Director: Nick O’Donnell

Senior Business Manager: Hannah Ross

Senior Producer: Jo Kelly

Producer: Nicole Scopes

Producer: Emma Cutfield

Strategy Director: Nick Salter

Animation Production House: Flux Media

Director: Laban Dickinson

General Manager: Joshua Forsman

Design: Kevin Howdeshell & Kristen Howdeshell

2D Animation: Shane Taylor

2D Animation: Shannon Fahey

2D Animation: Dave Butler

Production Company Live Action: The Hood & Co

Director Live Action: James Rua

Producer Live Action: Caren Freeman

Audio Production House: Franklin Road

MD: Jonathan Mihaljevich

Music Composition: Sidney Kennedy

Head of Music & Sound Design: Shane Taipari

Music & Sound Supervisor: James Gibb

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