Independent media agency Together has been named as Arvida Group’s new retained media and marketing technology partner.
One of New Zealand’s largest retirement and aged care providers, Arvida owns and operates 33 Living Well communities nationwide.
The appointment sees Together working across strategy, data, marketing technology and media planning/buying as Arvida eyes further expansion and the launch of new services.
The agency was chosen for its strategic approach, independence and shared ambition to create a real difference in New Zealand.
Kylie Gibson, Head of Brand, Arvida Group says: “We’re delighted to be working with Together who immediately understood and shared our passion for how we need to tell our brand story to drive sustained growth.”
Rufus Chuter, Managing Partner at Together adds: “Arvida are an inspiring business, challenging the norms in their category which we love. We felt an instant connection and can’t wait to help power their next phase of growth.”
The appointment comes after a remarkable 2020 for Together, which saw the agency continue its team, client and services expansion across data, analytics and programmatic as well as gaining recognition as the most awarded independent media agency of the 2020 IAB Digital Advertising Awards.