Chemistry, Z Energy launch Z Electric

Z Energy and Westhaven-based agency Chemistry have introduced Z Electric – the country’s first electricity and fuel rewards bundle to combine power with ongoing fuel rewards.

With no fixed term contracts, no caps on fuel spend and no exit fees, the new campaign rewards customers 5L of fuel for every $100 they spend on power and a bonus 50L of fuel on sign-up, redeemable at any Z Energy forecourt. 

Delivered in conjunction with Flick Energy, Z Electric was born to reward loyal customers.

Susan Young, Joint Creative Director at Chemistry says: “Bringing to life Z Electric’s unique take on power and fuel was an exciting creative opportunity. Our PowerFuel launch campaign is designed to showcase to New Zealanders that now they have a modern, refreshing, more rewarding, choice of electricity retailer.” 

Kaye Coogan-Reeves, Product Marketer at Flick Electric adds: “Our new electricity proposition addresses feedback we saw in research – that most New Zealanders feel that all the usual electricity brands are a homogeneous bunch who simply focus on credits and upfront incentives with lock-ins to attract new customers.”

Penny Wolhuter

Penny Wolhuter, Chemistry Managing Partner says: “Z Electric offers its customers the chance to join a New Zealand company that rewards everyone with regular fuel litres through Z’s award-winning Sharetank in Z App – a feature that enables Z Electric customers to take advantage of their fuel litres themselves or choose to share them with friends and family.” 

The campaign has launched across outdoor, print, social and digital.


Client: Z Energy 

Agency: Chemistry

Joint Creative Directors: Susan Young and Patrick Murphy

Copywriter: Matt Watts

Art Director: Sarah Chernishov 

Lead Designers: Paolo Alinea and Angela Watkins

Managing Partner: Penny Wolhuter

Account Director: Craig Harrison

Senior Account Manager: Sarah Atkinson

Producer: Tammy MilaniProduction Company: Cornerstore/Augusto

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