The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report.
The report provides a snapshot of Q4 2020 and the full year 2020 along with trends, to provide a contextual overview of the New Zealand digital advertising market.
Despite a difficult year overall, total digital advertising revenue in New Zealand continues to climb, reaching over $412 million for the fourth quarter in 2020, achieving 18.9 percent growth on the same period in the previous year.
The full year 2020 reached over $1.341 billion and growth of 6.6 percent over the previous year.
The data is drawn from the IABNZ’s Digital Advertising Revenue Report released by the IABNZ and Baker Tilly Staples Rodway.
In Q4 2020, channel growth was led by Classified/Directories, with 22.6 percent growth on the same period in the previous year, followed by Search at 21.8 percent, Total Display at 13.6 percent and Social at 3.3 percent.
For the full year in 2020, channel growth was led by Social, with 10.2 percent growth on the same period in the previous year, followed by Search at 8.7 percent.
In Q4 2020, within Total Display; Audio and Sponsorship topped Display channel growth on the same period last year, with growth of 144.4 percent and 88.8 percent respectively. This was followed by General Display and Video, with growth of 19.1 percent and 6.6 percent respectively.
The largest shift in Total Display variance in Q4 2020 by advertising category was Manufacturing and Construction, recording a year-on-year increase of 97.4 percent, followed by Health, Beauty and Pharmaceuticals at 88.3 percent.