How oOh!media hyped the nation ahead of the America’s Cup

Prior to Emirates Team New Zealand’s big win on Wednesday night, advertisers across the country were using oOh!media’s Street Live network to show their support.

oOh!media’s innovative capabilities and broad reaching coverage helped capture audiences within proximity to the cup villages, Auckland’s outer suburbs and right across the country.

As the official family sponsor of Emirates Team NZ, McDonald’s and its latest campaign ‘Macca’s Messages’, gave sailing fans the opportunity to submit their messages of support to the team. This was achieved through a custom-built website that relayed messages on oOh!media Street Live digital panels within 15 minutes.

Ben Gibb, oOh!media’s head of sales, says ‘Macca’s Messages’ is a great example of a campaign tapping into oOh!media’s dynamic capabilities.

“It shows DOOH’s ability to communicate user generated content quickly and with oOh!’s network we can bring the America’s Cup right into your suburb.”

As not everyone has been able to get out on the water or down to the Cup Village, oOh!media made sure to bring America’s Cup hype to the streets, and at scale.

Director of marketing for McDonald’s, Luke Rive, says oOh! provided a truly dynamic element to the Mc’Donalds campaign.

“Through the ‘Maccas Messages’ campaign, the oOh! digital panels have given the nation a voice to share their support for the team no matter where they are in the country.”

Creative credit: DDB.

Media agency: OMD.

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