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Blocked: Google reveals ads that missed the mark in 2020

On Tuesday, StopPress joined a Google press call in which the tech giant revealed details on how it fought bad advertising practices over the past year.

Scott Spencer.

Scott Spencer, Vice President of Product Development at Google spoke to the 2020 Ads Safety Report – an annual report on Google’s efforts to prevent malicious use of its ads platforms.

The report highlights the areas that required the most enforcement in 2020.

Below is a list of areas that had the most bad advertising:

Google Advertiser Enforcement 2020.

“In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad actors looking for new ways to take advantage of people online. Thousands of Googlers worked around the clock to deliver a safe experience for users, creators, publishers and advertisers. We added or updated more than 40 policies for advertisers and publishers. We also blocked or removed approximately 3.1 billion ads for violating our policies and restricted an additional 6.4 billion ads,” Spencer says.

When it comes to specific publishers/ bogs who did not quite meet the mark in 2020, Google took action against 1.3 billion pages and 1.6 million domains.

Below are the areas that required the most enforcement in 2020:

Bad blogs in 2020.

“We know that when we make decisions through the lens of user safety, it will benefit the broader ecosystem. Preserving trust for advertisers and publishers helps their businesses succeed in the long term. In the upcoming year, we will continue to invest in policies, our team of experts and enforcement technology to stay ahead of potential threats,” adds Spencer.

Over the coming weeks, Google will be sharing more details on new policies implemented to help stop bad actors from making money.  

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