Accor launches major tourism marketing campaign

To instill confidence in travellers again, Australia and New Zealand’s largest hotel operator Accor has launched its latest campaign ‘It’s All Good’. 

The campaign, which launched in Australia and New Zealand yesterday, acknowledges that travel has been a cause of headache and heartbreak over the past year and seeks to reassure travellers ‘It’s All Good’ to travel near or far with Accor’s flexible cancellation policies and enhanced ALLSAFE hygiene and cleanliness standards. 

Accor Pacific Chief Executive Officer, Simon McGrath, says: “Australians and Kiwis are ready to travel but, after the uncertainty of border closures, many people are understandably hesitant to commit. The ability to amend bookings with ease is a necessity for today’s travellers. Providing flexible options is critical. 

“With this campaign, we hope to give travellers the confidence they need to go on the holidays they’ve been dreaming of and to reunite with families and friends.”

‘It’s All Good’ runs until 31 May and includes paid media, including Broadcaster Video on Demand (BVOD) television and digital advertising, social media and video content; a tactical promotion of Accor’s flexible rates across the Pacific, with rates starting from as low as $105 per night in Australia and $81 per night in New Zealand; and a loyalty offer giving members of ALL – Accor Live Limitless 2x Status Nights and Status points, plus 2x Reward points when booking on the eligible rates.

To reignite domestic travel in Australia, the hotel operator is also giving away five all-inclusive ultimate Australian holidays this week, with a total value of over $25,000, in a competition on breakfast show Sunrise.

From luxury to economy, Accor has more than 340 properties across Australia and more than 30 properties across New Zealand.


Creative Agency: John+John

Media Agency: iProspect

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