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Kiwi marketing goes professional
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The New Zealand Marketing Association has announced the launch of the Certificate of Marketing, a 16-week course “for professionals by professionals” that covers the full scope of marketing. And while such courses are common overseas, this is the first time a formal professional qualification that recognises and enhances the skills marketers have developed during their careers has been on offer in New Zealand.

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Six o’clock swill at Special Group
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The good ship Special Group continues to cut a swathe through adland and its most recent appointment has given it the drinks trolley: after a competitive pitch, the Kingsland-based AXIS hoggers have been appointed, effective immediately, to handle Lion Nathan’s suite of Diageo brands, which includes Smirnoff, Baileys, Guinness and Johnny Walker.

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PRINZ heaps praise on the country’s top communicators
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The New Zealand Transport Agency was handed the Supreme Award at the 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards, with Janette Wise and the NZTA team taking home top honours for their communications around the Tauranga Harbour Link, a campaign that spanned three years and relied on the public to champion its success.

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Marketing deficient small businesses to be taken in, nursed back to health
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With limited resources at their disposal, small businesses rarely have the opportunity to invest time into their marketing planning, despite the fact that marketing is an integral element of their businesses. And, with a nation made up of many small to medium enterprises (SMEs), opportunities for guidance, advice and dedicated time to spend on marketing planning is usually quite rare. So, to try and relieve some of this pressure, the Marketing Association has just launched the SME Marketing Assistance Programme.

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Simons say swap at JWT
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As one Simon says goodbye, another says hello: Simon Lendrum has been appointed as the new managing director of JWT New Zealand, taking over from Simon Fitch, who has chosen to return home to Sydney after spending two and a half years in Auckland.

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Kiwi tech sector on the rise, but life on e-frontier still a struggle
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Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.

News
Hug your client day
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Whether it was the pseudoephedrine or that the eclectic audience of well over 200 marketing and advertising types was bigger than her Ad Show audience on TVNZ7, Hazel Phillips, mistress of ceremonies at Thursday evening’s Marketing Association talkfest on agency-client relationships, belied her claim that she is not a comedienne.

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[email protected]: 20 – 26 May
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This week on [email protected], the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging  and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!

News
Extension needed for Colenso pool room
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Colenso BBDO has picked up New Zealand’s only gongs at this year’s Clios, taking home a gold, silver and two bronzes at the awards in New York on May 26 and 27.

Its animated film Going West, produced for The New Zealand Book Council to promote books and …

News
Teacup storm may need bigger vessel
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SBS called – and they’re not happy. Late yesterday the Aussie broadcaster was still mulling over its options as whether to take legal action over TV3’s use of the line “Six billion stories and counting” – SBS’s own tagline – in its new TVC.

Earlier this week, TV3’s director …

News
Yahoo! More moolah
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Finally some good news for the beleaguered number crunchers at Telecom.  Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009.

The company says this reflects the growth of digital media over …

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More moves, more shakes
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New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.

The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …

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Desks shift, new swipecards issued at Colenso and McCann
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Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.

Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …

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Outdoor shrinkage continues, but not as cold as last year
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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.

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State of Origin in 3D world first
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Turns out you didn’t have to be there after all. Australian channel Nine is set to make techno history by offering the world’s first free-to-air 3D sports match with its screening of tonight’s State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian …

News
Got two bucks for a movie ticket?
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Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25.  But are we comparing apples with apples?

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Your logo here
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Putting aside the business of creativity, strategy and effectiveness, international design competitions are kind of like Lotto Powerball. First and foremost, you’ve got to be in to win.

News
Six billion, six schmillion
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Me, worry? TV3’s director of marketing and communications Roger Beaumont is unfazed by a recent sideswipe from the New Zealand Herald suggesting a striking similarity between a line on the station’s new ‘serious news journalism’ TVC –  “Six billion stories…and counting”  – and SBS’, Australia’s multicultural and multilingual radio and television service, tagline “Six billion stories and counting”.

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Air New Zealand wins thing, again
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Air New Zealand has continued its purple patch, picking up a few more global industry accolades over the weekend after being chosen as Best Airline Australia/Pacific and handed the Staff Service Excellence Award for the Australia/Pacific region at the Skytrax World Airline Awards, a ‘passenger’s choice’ style awards for airlines.

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