One of the talented StopPress Team of Content Producers made this post happen.
A couple of weeks back, Y&R held one of its Digital Kickstart breakfasts featuring executive creative director Josh Moore, new executive digital producer Bruce Murray, InMobi’s Mark Copplestone and the chairman of global digital agency network VML and Y&R’s global chief digital officer Matt Anthony, who looked at where the world of digital is going and how New Zealand marketers can learn from the best digital strategy and creative work globally.
The Electoral Commission’s new campaign aims to spread the word among Maori about the choice available to them in the Maori Electoral Option, a legislated event that runs approximately every five years. And to do it, Saatchi & Saatchi enlisted the services of “performance painter” and sand artist Marcus Winter and embarked on what it calls a true collaboration.
Spark Group’s silo-breaking, DDB to welcome some senior muscle, Dow Design adds a senior (and musical) creative, Nikki Walker joins Finch, Yukfoo looks overseas, Air New Zealand honoured (again) and Social Media Club gets a jolt.
A record 1,389 entries encompassing more than 7000 pieces of work made up this year’s Canon Media Awards nominees. The full list of finalists is available on the Canon website in an excruciating and drop down-laden format. We’ve raked through the muck to organise the list below, for which surely StopPress will be nominated for next year’s Best Innovation in Multimedia category.
The humble art of extracting every last drop of New Zealand’s favourite condiment resonates with the public and is the secret sauce behind Running With Scissors’ Upside Down Bottle commercial for Wattie’s, which wins Colmar Brunton’s February Ad Impact Award.
The golden pickings were fairly slim at the AWARD awards, with just 12 handed out in total. And of the Kiwi agencies, it was Colenso BBDO on top again.
It’s no easy feat to have one out of every seven people on the planet surfing your site for videos of cats and Justin Bieber, but that’s exactly what YouTube’s achieved this month.
Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.
Interactive advertising saw the largest dollar figure growth of all measured categories according to the Advertising Standards Authority’s 2012 annual turnover report.
Fifteen dollars a month. That’s what overseas readers will need to pay in order to access stories on The Age and Sydney Morning Herald websites.
Digitally connected consumers in New Zealand use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen. But other studies show technology hasn’t made life easier or more fulfilling at a fundamental level. PLUS: an infographic on the state of digital play in New Zealand.
Following on from the success of the initial Share a Coke campaign, Coca-Cola has partnered with Universal Music so New Zealanders “can relive these special moments with friends and family by sharing a Coke and a song”.
Television is still the top earner in ad land raking in $614 million and accounting for 28.4 percent of all advertising in 2012, according to the Advertising Standards Authority’s annual industry turnover statistics.
Product placement is just about as old as time itself (or at least, almost as old as the film industry). But what if some of our favourite superheroes were to be underwritten by the likes of Nike or Adidas? Italian Roberto Santos’ series Sponsored Heroes imagines some possible pairings.
Asahi is looking to the future with its latest billboard, but Mitsubishi has been dwelling on the past with its Mirage campaign and NZ Woman’s Weekly subscribers were transported back in time in this week’s issue with a magazine cover from 1985 and an old Mirage ad on the back.
Moleskine Photo Books were already classics, but now they’re fast and cool. Once you’ve uploaded your images, MILK Books’ new Autofill tool pre-populates your photo book so you can make it in less time than it takes to boil an egg. Try it now with a 20-page, genuine Moleskine Medium Photo Book for only US$20. Enter BOILANEGG/MOLESKINE when you check out.
One Man, Two Guvnors, which is currently playing at The Civic Theatre as part of the Auckland Arts Festival, has received a host of five star reviews around the world, with The Guardian saying that it was “a triumph of visual and verbal comedy,”, Everything Theatre describing it as “one of the most side-splittingly hilarious productions ever to be staged in London” and StopPress saying “it’s definitely a stage production”. Benevolent taxi media company Taxi Impact has offered up a couple of tickets to the show and even though it’s set in Brighton, the East End is close enough, so give us your best bit of Cockney rhyming slang and you could be the lucky recipient of a couple of $118 Lemony Snickets.
The launch of a new print product is fairly rare in These Difficult Digital Times, but Tangible Media has just sent a new one into the wild, with NZ Hunting World hitting the shelves today.
Make an ad interesting enough, give something away for free or fool the media into talking about something, and brands can get extra attention for less expense. And DraftFCB’s cheeky stunt to promote the premiere of Prime TV’s Secret Diary of a Call Girl did just that, earning “a free 72 hour ad” for the show and taking February’s ORCA award. Updated with comments from TRB and DraftFCB that show there were a few insiders required to pull off the stunt.
Wayne Chapman sits on outdoor chair, David MacGregor plays the pay what you want game, GrabOne adds a new role to up its digital ante, iSite reward one of its sales hounds and Orange Group nabs an experienced bean counter.
Stories are at the heart of Fairfax Media New Zealand’s latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
Getty Images supports photographers and communications professionals who use their talents to promote positive change in our world. And nonprofits need striking imagery and video to tell their stories effectively and elevate awareness for their cause. So to help do this Getty Images is offering two Creative Grants of US$20,000, which is shared equally between the photographer (or filmmaker) and agency partner to cover costs as they work together to create compelling new imagery for the nonprofit of their choice.
DraftFCB has already won a fair swag of awards for its Driving Dogs campaign, and the accolades keep flowing, with the most recent addition being the Q4 Yahoo Digital Strategy Award.
Agencies celebrate financial stability and single-minded focus at this year’s Fairfax AdMedia Agency of the Year Awards. Colenso BBDO, Barnes Catmur & Friends, and justONE come out on top – although DraftFCB CEO in the mix.
David Cameron, Barak Obama and John Key have all been seen dancing Psy’s Gangnam Style and Ban Ki-Moon has hailed it as a “force for world peace”. Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running ‘Same Power, Different Attitude’ campaign.
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Swearing is funny, as evidenced by ‘tourettes karaoke’. And MediaWork’s hero station The Rock has tapped into that with some cunning wordplay in its latest outdoor campaign.
Top Gear Magazine New Zealand has ceased publication after seven years in the game, with this month’s issue its last.
Seven New Zealanders are amongst this year’s jurors for the 60th year of the Cannes Lions International Festival of Creativity.
Behind the scenes for TVCs are all the rage and Air New Zealand joins the fray showing the “epicness” behind its latest flight safety video, involving survivalist and renowned urine-drinker, Bear Grylls.