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News
Would you like fries with that carbon-neutral meal deal?
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The fine folk of sunny seaside suburb Devonport can now buy a $20 ‘carbon neutral meal’ from their local New World supermarket, and CarboNZero’s marketing and communications manager Kathryn Hailes says this initiative is a long-overdue acknowledgment of the growing number of Kiwi consumers who are now more discerning about their purchasing decisions.

News
Business types dig deep with a night on the street
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The fund-raising ball is well and truly rolling for LifeWise’s The BigSleepOut. But it’s not too late to send a few dollars the way of some of your fellow marketing/business types who are sleeping rough for a night on 14 October and raising awareness and money for homeless people. 

News
Air New Zealand invites you to come fly Rico’s innuendo-filled skies
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First it was naked staff. Then it was naked old ladies. Then it was blow up dolls. And the latest campaign from Air New Zealand to promote its new 777-300 planes, which take flight later this year, is also a bit raunchy, featuring as it does a budding travel author/furry lothario called Rico who has an entertainingly poor grasp of English and a talent for unintentional innuendo.

News
Make up name for new social media platform, get tickets to Social Media Junction 2
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We’ve had Yahoo!, Google, Bebo, Twitter, Facebook, Snapr, Foursquare and numerous other strange made-up words making waves in the online/social media space in recent times. So whatever next? We’ve got two day passes to Social Media Junction 2 to give away, one to the ‘Social Media Marketing ROI’ course on 16 November and one to the ‘Social Media Content Strategy’ course on 17 November. So you could save yourself $595 and fill your brain with knowledge, and all you have to do is devise a suitably trendy, preferably ridiculous name for the next big social media tool. 

Opinion
If the shoe fits, share it
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Michael Fox set up online shoe company ‘Shoes of Prey’ after leaving Google in April 2009. Like many others, he believed he had a compelling business idea: to sell customisable women’s shoes and do it entirely online. And to level out the playing field against all the major retailers, Fox crafted a way of creating huge online buzz.

News
Let your fingers do the jabbing
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It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow’s ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.

News
Heroes, villains, history and beer
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Colenso’s big new heritage-based push for DB Export goes live today. You can read about the gradual decline of the brand and the rationale behind the campaign to try and reverse it here. And you really should take five minutes to check out the short film that was made by Revolver (and also features the dulcet tones of none other than Colenso’s co-founder and Image Centre Group director Roger MacDonnell) on the DB Export website.

News
Shine ups its dairy intake
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Auckland creative agency Shine has had a pretty stellar year so far. It nabbed the RaboPlus account in May (and has recently released its first rather well-received campaign for the bank). And, while it’s been working with some of the local Fonterra Brands for a while now, it has been given a few more to play with.

News
In dog and beer we trust
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Who’s it for: Lotto ‘Lucky Dog’ by DDB and The Sweet Shop

Why we like it: We laughed, we cried, we cried a little bit more and then we laughed again. The latest Lotto campaign is certainly a big, expensive-looking cinematic journey. And it’s nigh-on impossible …

News
Ellis gives Henry ten in the bin for ‘unacceptable comments’
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Part of Paul Henry’s broadcasting appeal is that he usually treads a very thin line. But he well and truly crossed that line yesterday after suggesting to Prime Minister John Key on Breakfast that Governor General Sir Anand Satyanand’s successor should look and sound more like a New Zealander. And TVNZ chief executive Rick Ellis has taken action over his comments, suspending Henry without pay until October 18.

News
Independent Liquor floats down the mainstream with new Ranfurly offerings
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Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.

News
The cup runneth over for Effie revellers
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The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.

News
AIM Proximity and TVNZ butcher latest Ondemand campaign
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It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

News
At the marcomms altar we bow down and give thanks to…
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…new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand’s biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin’ on truckin’ (kind of), the country’s most popular tech websites and videos of tiny humans.

News
Round and round she goes…
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No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.

News
TVNZ cuts rates, robs Peter, pays Paul
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TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.

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