Author StopPress Team

Avatar photo

One of the talented StopPress Team of Content Producers made this post happen.

News
Sprite’s mad music videos bring a big dose of truth to advertising
By

Commercials for soft drinks often show that by drinking them, you’re likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally “reveal the truth behind the facade and bravado of misspent youth” in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo’s Anders Schroder.

News
Heineken celebrates the cheers moment with digital bottles
By

As part of its “Lounge of the Future” concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled.

News
Foodstuffs gets with the packaging programme
By

Foodstuffs has signalled major changes to the way it procures packaging, telling store owners to stop selling veggies on meat trays and looking to eventually achieve 100 percent kerbside recyclable packaging for both produce and private label items.

News
One Show, many finalists
By

The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.

News
The necessity of imitation: why copying is fundamental to the creative process
By

Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane’s thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it’s just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).

News
Two boozy worlds collide in March ORCA
By

None of the entrants for the March round of the Orca awards were deemed good enough to take the prize, but the judges handed out two merit certificates for two campaigns with very different alcohol messages for Crafty Beggars and the Health Promotion Agency (nee ALAC).

News
A man walks into a bar…
By

We’re suckers for Old Spice ads. So much so that the various campaigns by Wieden + Kennedy have almost removed the stigma of dadness surrounding the brand. Its most recent campaign, Mr Wolfdog, stuck the boot into marketing in completely absurd fashion, but the products remained at the centre. And the latest work for its new bar soaps do much the same, with some magnificent songs that poke fun at old school soap ads.

News
Toyota RAV4 goes on Goodbye Pork Pie adventure
By

Car salesmen get a pretty bad rap. All shiny shoes, sparkling teeth and snake oil. And Rav4 owners aren’t typically regarded as being too outrageous. But they’ve been painted in a new light in the new Toyota campaign by Saatchi & Saatchi and Thick as Thieves that aims to celebrate the inherently adventurous spirit in all Kiwis with a good, old-fashioned Goodbye Pork Pie-style road trip.

News
The building of ANZ’s uber-track
By

Despite the prevalence of high-tech devices, slot-car sets still retain their almost retro allure and TBWA\ and Match Photography took seven hours to construct a rather large track in a living room for ANZ’s latest print ad, as this behind-the-scenes clip shows.

News
March newspaper ad award goes to the dogs
By

DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.

News
Hertz honoured, 2degrees appoints interim leader
By

As the recovery mission for the submerged plane thought to be holding the bodies of Eric and Kathy Hertz kicks into gear, tributes are flowing for the 2degrees chief executive—and plans have been put in place by the company to continue his mobile mission.

Movings & Shakings
Movings/Shakings: 3 April
By

The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.

News
Gin Wigmore pouts by moonlight as Partridge continues the Halo connection
By

Partridge Jewellers knows all about the power of magazines and, as a premium brand, it’s a medium that suits it perfectly. In recent years, the print work by Assignment Group has added some glamour by featuring a range of local starlets, including Antonia Prebble, Ruby Higgins and, most recently Gin Wigmore. And, after the success of Wigmore’s first slightly surprising appearance as the face of its new Halo Collection, the tattooed songstress is back for more.

News
OK Go wants you to make its next music video
By

OK Go – possibly the world’s most creative band – is offering filmmakers free access to its brand new track I’m Not Through from its upcoming fourth album. Why? Well, as part of the OK Go Saatchi & Saatchi Music Video Challenge 2013 in partnership with global creative platform Talenthouse and music video curators BUG, the band is inviting creatives to make a video for the song, with the chance to go to Cannes Lions and more.

News
Special Group puts on the gummies, dabbles in rural humour
By

There’s gold in them thar hills and the rural sector is still the undoubted engine of the New Zealand economy, but agricultural clients aren’t generally regarded as being particularly creatively rewarding for the shiny arsed agency folk and the vast majority of campaigns for rural products tend to stick to a tried, true and fairly bland formula. So Special Group has tried to add some humour to the mix with its ‘Prevention is better than cure’ campaign for Zoetis’ Teat Seal that shows what farmers could be doing instead of dealing to mastitis.

1 … 286 287 288 289 290 … 363