Sid Lee’s big (fairly boring) data

The collection of screeds of data offers seemingly limitless possibilities, from lights that flash when your favourite teams scores to fridges that can order more milk to services that can tell us where a free park is. And many companies are trying to show what can be done with it all (GE’s Datalandia was one of our favourites). Sid Lee Paris has joined that club and, in conjunction with Arduino, set up 17 sensors that show exactly what goes on in its office. 

Much of it shows the soul-crushing banality of office life, with examples including number of toilet flushes, number of coffees made, number of fridge openings, number of main doors opened, number of goals scored and number of ctrl-Zs pushed. And there does appear to be a little self-deprecation built in to the clip with a title like ‘real-time (un)interesting data’. But it’s a good way for the agency to show its skills in data visualisation. And, as governments around the world have proven, it’s also a good way to track employees to ensure they’re pulling their weight/not taking the piss. 

If you want to keep up with the exciting data, click here

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