One of the talented StopPress Team of Content Producers made this post happen.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there’s still 15 days left) we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s why Geoff Matthews, director of BrandCom and winner of awards for Mt. Cook Alpine Salmon, Red Witch guitar pedals and taxrefunds.co.nz, reckons you should enter.
As purveyors of only the finest typos here at StopPress, we couldn’t help but notice this gem from last night’s Axis awards, where the name of a certain lifetime achievement award recipient was spelled wrong. Devo is thought to have demanded a public hanging to boost morale.
Kiwi in the mix for IT PR awards, new planner on board the Air NZ plane for DraftFCB, Pead brings on more young talent, and fashion firepower for Starseed.
Last year, Clemenger BBDO’s Ghost Chips won a yellow pencil at D&AD the same night it was snubbed at Axis. But this time the planets were in alignment, because DraftFCB’s grand axis winning Driving Dogs for Mini and SPCA has also won a prestigious gold pencil in the integrated branding, consumer campaign category at the One Show.
To draw attention to the role Red Cross plays in New Zealand and around the world—and to raise more money so it can keep doing it—Y&R NZ and Flying Fish have created an animated TVC that follows the instantly recognisable white and red box through a range of crises the charity deals with.
DraftFCB’s senior copywriter Peter Vegas wasn’t there in person to see Driving Dogs clean up at Axis (he was in New York collecting a few other awards the campaign had won). But, with the help of a few cardboard masks, he was there in spirit.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (there’s still 15 days left) we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s why Simon Coley, design director of Powershop and co-founder of All Good, reckons you should enter.
Jesse Mulligan said he wanted to be the Jon Stewart of New Zealand before he started his role as host of Seven Sharp. ‘Tis a noble goal. But after watching this deeply concerning, very funny and downright brilliant three-part series on The Daily Show about the gun control debate and how Australia managed to achieve what the US gun lobby says is impossible, who’s going to be New Zealand’s John Oliver?
On what would have been the 93rd birthday of American graphic designer and film-maker Saul Bass, Google has honoured him with a doodle.
It was good to see NZTA and Clemenger BBDO taking a slightly different approach to road safety with the Drive Social campaign (although it would’ve been good to see that sentiment translated into a usable ride-sharing initiative). But Formula E Indoor Raceway in Manukau obviously thinks there’s still room for a bit of road rage, just on its track rather than in public.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s what Dave Shoemack, ex-DB Export marketing manager and now global marketing manager for Heineken’s Sol brand, had to say.
Samsung has upped its marketing game in recent years. But it’s reached new heights in India with a magnificent performance of what is undoubtedly the best song ever written about a phone.
As the videos of people attempting the Cinnamon Challenge or Hell’s Pizza Roulette attest, watching reactions to strange and unpleasant mouth sensations usually makes for compelling viewing. And, as part of TedX Sydney, Saatchi & Saatchi and Heckler have given us some more with ‘The First Taste’.
Naked’s loss is Y&R’s gain, Jeanette Paine leaves school, VW’s Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.
Anyone with a bit of boganic blood in their veins who’s driven the Crown Range has probably wondered what it would be like to have the road to themselves. And, by the power of Red Bull, this wish was granted to New Zealand-based drift driver Mad Mike Whiddett, who left plenty of skidmarks with his pimped our Mazda RX7.
New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.
They say there’s nothing new under the sun. That’s not true. But, as demilked.com shows, it might be true in the world of popular movie posters.
Getting rugby players to act is often a thankless task and there is a long history of cringeworthy ads where sponsors have demanded their pound of athletic flesh. But HSBC has nailed it with a trailer for its historical epic to promote the upcoming British & Irish Lions tour to Australia, starring the likes of Brian O’Driscoll, Jason Robinson, George Gregan and Warren Gatland.
The Parenting Place, a 20 year old New Zealand charity that works alongside government, schools and communities to give families and young people positive, practical and cost-effective help, has launched its Funds for Families 2013 campaign with Behind These Doors, an honest, heartfelt and inspiring video with a simple message: family is everything.
Space Studio has given Rembrandt and 3 Wise Men’s retail flagship stores a smart, modern twist in an effort to save bewildered men from shopping trauma.
Back in the day, being a dad seemed to be about stern discipline, bringing home bacon, brief (and often awkward) chats and occasional moments of softness. Things have changed considerably over the years, of course, and according to this ad for Robinsons cordial by BBH, being a dad is now more about being a mate.
Mother, entrepreneur and lover of food, Cecilia Robinson has one successful business on her hands with Au Pair Link and she’s hoping for another with My Food Bag.
As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards, we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy’s new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.
Clemenger Group chief executive Jim Moser’s been pretty busy buying and selling things recently. So we really don’t know where he finds the time to play the lead role on Aaron Sorkin’s Newsroom.
We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand post-launch is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?
After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
Apple smartphones are on the decline while Samsung’s star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.
For the second year in a row ASB Bank has topped Canstar’s Online Banking report for providing the best online banking experience to customers.