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PRINZ names 23 of the best as finalists announced

After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand
(PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle
Communications in Canada, and chair of the Global Alliance, to the Supreme Award
judging panel.  

DraftFCB PR and Activation tops the list of finalists with three nods and Spark PR and Activate was next with two. 

Changes to the number and type of categories in the 39th year of the awards means there are now a total of 13. One new category was added—Crisis, Issues and Emergency Management—and the former Marketing Communications category was split into two categories, marketing Communications (PR) and Marketing Communications (Integrated). 

All winners and highly commended entries will be named at a special event in Christchurch on Thursday 30 May during the PRINZ Annual conference.

Chief judge Anna Radford says having an
international judge of Tisch’s standing joining the panel is testament to the high calibre of entries and the excellent standards
being achieved by New Zealand’s public relations industry.

“Dan is a highly experienced and professional
practitioner, having won more than more than 150 major communications
industry awards, and we are delighted to have him on this year’s Supreme Award
judging team,” she says.

Radford and Tisch will be joined on the Supreme Award judging panel by Cedric Allan, partner
at Boag Allan Pirie and a former president of PRINZ.

39th
PRINZ Awards finalists 2013 
(in
alphabetical order by entry title)

ANZ’s
New Zealand Simplification Project
– Peter
Parussini and the ANZ Corporate Affairs team

Auckland
Youth Orchestra
– Tom Frankish and Charlotte Milton, AUT University
(Outside the Square)

Buddy
Day 2012
– Jacqui Humm and Heather Claycomb, HMC
Communications

Changing
the Give Way Rules –
Jamie Sitzia and Andrew
Knackstedt, New Zealand Transport Agency

Communicating
global change on a shoestring
– Amanda Schaake, Freelance
Communications Consultant, Fonterra

Driving
Dogs
– Angela Spain, Eloise Hay and Kate Barlow,
DraftFCB PR & Activation

Feast – Dana
Kirkpatrick, Express PR

Helping
an organisation through transformational change –
Sarah
Knowles, Michael Dunlop, Adelle Foster and Amy O’Rourke, Acumen Republic

Kelly
Tarlton’s SEA LIFE Aquarium Retainer
– Jenna
Edwards and Matthew Vogts, Spark PR & Activate

Letters
to my hero
– Luci Marshall, Spark PR & Activate

Lindt
Creamy Milk Launch –
Mary-Louise Dare and Alisha
Thomas, DraftFCB PR & Activation

Manawatu
Gorge project –
Anthony Frith, Nicky Chilton, and Barina Barrett,
New Zealand Transport Agency

McDonald’s
Serious Lamb Launch –
Sean Brown of Mango and Simon
Kenny of McDonald’s

Number
One Shoes ‘Catwalk to Sidewalk’ –
Karen Maurice O’Leary and
Angelina Farry, Starseed PR

Once
upon a story – bringing Kiwibank’s future to life for employees –
Juliet
Montague, Ideas Shop

PAK’nSAVE
Rescue –
Eloise Hay and Angela Spain, DraftFCB PR &
Activation

Paymark
– leveraging the power of data with PR
– Kelly
Bennett, Amber McEwen and Julia Rogan, Eleven PR

Pink
Ribbon Calendar Project: Baring All for Breast Cancer Awareness

Rebecca Oliver, Freelance PR Consultant

The
McCain School Veggie Patches Programme

Stephanie Lowe, Fuse

We make
the people who make it to the finish line - 
Paul
Weeks, Deepti Bhargava, Catherine Kemp, Bev Armstrong and Darren Horsman,
Unitec Institute of Technology

What’s
My Duty? –
Aaron Hailwood and Katie Mathison, New Zealand
Customs Service

Sally Logan-Milne Young
Practitioner of the Year finalists

Alasdair
Johnston
– Otago University Students’ Association

Erin
Roberts
– McDonald’s NZ

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