Yelp’s one star review

We couldn’t help but notice an interesting tweet (thanks @jaredvh) pointing out that the first Yelp review for New Zealand following the company’s launch today is a one-starer from a Richie Bramley. Coincidence or marketing rivalry gone awry?

.@geekz1 have you seen this marketing fail from @localistnz?it’s the only review of the Yelp app on the app store twitter.com/jaredvh/status…

— jared (@jaredvh) May 2, 2013