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PRINZ announces governance leadership to guide their next term
PRINZ chair Celia Crosbie and PRINZ deputy chair Travis Logan.
The Public Relations Institute of New Zealand has announced new leadership appointments on the PRINZ Committee, formerly known as the PRINZ Board.
Celia Crosbie APR and Travis Logan APR FPRINZ, who have served as committee members for the past year, are now stepping up to the roles of chair and deputy chair respectively.
They are joined by newly elected members Cherish Wilkinson, Leigh Catley and Perzen Patel.
Strong focus on collaboration
Crosbie is the founder and managing director of Scope Communications, an award-winning Wānaka-based consultancy working with clients across Aotearoa.
An Accredited Public Relations (APR) professional with more than 20 years’ experience in media and communications, Crosbie is a former journalist with strong, enduring relationships across New Zealand’s media landscape. She is also known for her strategic insight, authentic storytelling and ability to build trusted connections between organisations and communities.
A passionate advocate for the profession, Crosbie is committed to strengthening PRINZ’s membership, lifting cultural capability and ensuring regional voices are well represented.
As a member of the Institute of Directors, she brings a governance style grounded in integrity, empathy and ambition, with a strong focus on collaboration and long-term outcomes, says PRINZ.
Crosbie says: “It is a privilege and an honour to serve as chair of PRINZ and to work alongside such a dedicated committee and highly capable management team.
“PRINZ plays a vital role in supporting and advancing the communications profession in Aotearoa, and I’m excited about the opportunities ahead.”
Make a positive difference
Travis Logan, who has recently been inducted into the PRINZ College of Fellows, was elected to the role of PRINZ deputy chair.
Logan is the internal communications manager at the New Zealand Automobile Association (AA), where he leads the organisation’s internal communications strategy.
He has also been actively involved with the Institute for two decades. Alongside serving on the national committee, he has contributed as a PRINZ Awards judge and played a key role in establishing the Advocacy Leadership Group, helping strengthen the Institute’s voice on issues that shape and advance the public relations profession.
As deputy chair, Logan is committed to supporting strong governance, championing the profession and working alongside the committee, members and stakeholders to ensure PRINZ continues to deliver value for members while advancing the communications profession across New Zealand.
Logan says: “I’m excited to be stepping into the role of deputy chair alongside Celia and such a capable committee.
“We have a committee made up of people with diverse skills, deep experience and a genuine commitment to making a positive difference for our members and the profession. I’m looking forward to working collaboratively to strengthen PRINZ’s advocacy, continue building good governance and ensure we’re meaningful outcomes that support our members now and into the future.”
Crosbie outlines the plan for the term ahead: “Our focus this year will be on continuing to grow and engage our membership, ensuring the Institute’s long-term financial sustainability, strengthening our advocacy role and refining our strategic direction to meet the evolving needs of our profession.
“We also look forward to the review of the PRINZ Code of Ethics, which remains central to maintaining trust, professionalism and accountability in an increasingly complex communications environment.”
