The Parenting Place, a 20 year old New Zealand charity that works alongside government, schools and communities to give families and young people positive, practical and cost-effective help, has launched its Funds for Families 2013 campaign with Behind These Doors, an honest, heartfelt and inspiring video with a simple message: family is everything.
The video, which was shot by Film Construction’s Perry Bradley and was the opening salvo of a month-long funding drive that kicked off in mid April at its Greenlane headquarters, features information about the organisation’s Toolbox and Attitude programmes, which are aimed at strengthening families and, by extension, communities.
“It is not just a plea for cash,” says Bradley. “It’s a reminder to all of us that no
matter how hard we work or what our work accomplishments may be, family is