New York was all about the awards last week, with the Clio Awards and New York Festivals announcing their winners. And DraftFCB came way with the most hardware of the Kiwi agencies at both events, winning two golds and two bronzes at Clio and a gold, silver and two bronzes at New York Festivals.
Mini/SPCA’s Driving Dogs took two golds in Content & Contact and Public Service/Charities) and a bronze in direct at Clio, adding to its four ‘In Book’ entries at D&AD, an honoree award at the Webbys and three shortlistings at the One Show (Pencil winners are announced soon).
The agency’s Prime TV ‘Call Girl’ radio stunt took bronze in Innovative Media, adding to a D&AD Nomination, a gold ANDY Award (the only New Zealand agency to win gold) and a shortlisting for a Pencil at One Show.
Colenso BBDO took gold in integrated for DB Export Dry’s ‘The Wine is Over’, a silver for ‘The Wine List’ in print technique, two bronzes for its Pedigree ‘Donation Glasses’ and a bronze for Monteith’s ‘Sorry about the twigs, folks’.
Alt Group won a silver for its Silo Theatre identity in design and DDB took bronze in ambient for its YWCA coffee cart.
Clutching at local straws, Buck’s Metamorphosis for Good Books (with String Theory) took gold in animation and Host Sydney’s Kiwi Sceptics for Air New Zealand took bronze in branded content.
In the New York festivals, Driving Dogs again brought home a few more bones, winning gold in Digital Viral Video, silver in Public Service Collateral/DM and bronze in Branded Entertainment and it took bronze for Prime’s Call Girl took in Radio for Best Use of Medium.
NZTA’s “Road Safety’ by Clemenger BBDO and Fin took silver in visual effects.
R/GA USA earned the World’s Best Idea Award for ‘Nike+FuelBand’ in the Integrated category. R/GA designed the entire user experience for the FuelBand, which tracks all your activities and energy expenditures and translates them into “Fuel.” Fuelband syncs via Bluetooth to a computer or mobile phone, and the software measures calories, steps, exercise goals and performance, with all data easily uploaded to the Nike+ website.
Nike was also honoured with the New York Festivals 2013 Advertiser of the Year Award (it earned five Golds, three Silvers and four Bronze from agencies around the globe) and BBDO was awarded the Network of the Year title.
Leo Burnett Tailor Made, Brazil earned the Grand Trophy for ‘My Blood is Red and Black’ in Outdoor for client Hemoba/Esporte Clube Vitoria – Institutional. The campaign raised awareness for blood bank donations and helped combat a blood shortage. Vitoria F.C.’s football team removed the red stripes from their uniforms, changing them to white. The campaign tracked direct participation from fans through blood donations, and the team replaced each white stripe with a red stripe on the jerseys as donations increased and blood stocks rose.
McCann Australia was also honoured with the Grand Trophy for ‘Dumb Ways to Die’, the Public Service Announcement for Metro Trains, an animated three minute music video engaged young people by disguising a safety message inside a catchy song.