Movings/Shakings: 7 May

Going to plan

Y&R New Zealand is celebrating a big appointment with the arrival of Jono Key as senior planner. 

Key was previously communications director at Naked Communications in Sydney before moving home to New Zealand in October 2012 as strategy director of Naked Communications Auckland, which has now closed. 

Bringing a strong background in both channel strategy and creative planning, Key will work across Y&R NZ’s Auckland group.

“The opportunity to work with the brilliant minds and nice people at Y&R was one I couldn’t pass up,” says Key. “They have a great group of clients, ambition in spades and I can’t wait to get stuck in.”

https://www.youtube.com/watch?v=w08TVILY2LMWhile at Naked, Key was the creative and strategic brains behind the ‘Steal Banksy’ campaign for Melbourne’s Art Series Hotels. The lauded campaign was one of just nine worldwide to win both a Gold Cannes Lion for creativity and a Gold Effie for effectiveness in 2012.

“Great planning results in work that’s both brilliantly creative and highly effective,” says Y&R NZ managing director James Hurman. “Jono is central to our vision of doing that sort of work, and Josh and I couldn’t be happier to have in our midst somebody of Jono’s proven pedigree.”

In addition to The Co-Operative Bank and Westfield, Y&R was recently appointed as the creative and media agency for national fitness club cityfitness. It is headquartered in Wellington with 21 clubs throughout New Zealand and has been operating for 12 years. 

No Paine 

Fresh from winning the Best in Show at the Media Awards for its ‘We Make the People who Make it’ campaign, Unitec’s head of marketing Jeanette Paine is down to one day a week at the tertiary institution and is off to use her powers for good in a role with Diverse NZ Inc, a two year project to amplify support for promoting more women and people of ethnic minorities on to senior leadership teams and boards. Global Women is leading the project. 

Paine, who, with the help of Special Group and Naked/Open, has helped change perceptions of Unitec with some savvy educational marketing, has also set herself up as a marketing consultant and is offering marketing strategy support. 

Off track

As head of marketing for Volkswagen, Denise Goodwin led the team that took out the supreme award at the TVNZ-NZ Marketing Awards last year. And now, after four and a half years, she’s moved on to the head of marketing role at Flooring Brands

She has been replaced by Michael Cope, who was previously marketing manager for the Giltrap Group. 

Undies, undies, undies

Will Radford has moved from his role as brand manager at Cadbury to the newly created role of New Zealand category and marketing manager for Pacific Brands. 

Pacific Brands, which sells Bonds, Jockey and Berlei, among many other brands, closed down the marketing and design departments in New Zealand in 2011 and moved the whole shebang to its Melbourne base. The sales team remained in place, but this appointment seems to show a renewed emphasis on marketing in the local market. 

Before his role with Cadbury/Kraft, Radford worked for Pacific Brands, both in Christchurch and Auckland. 

Full complement  

The Magazine Publisher’s Association has added to two new members to the board: Healthy Life Media owner Phil Ryan and Homestyle magazine’s general manager Nicholas Burrowes. 

Last year, board members Nevil Gibson and Toni Myers resigned, so it had been operating as a six member board since then. But with Ryan (who also founded and then sold Netguide to ACP in 2003 and has recently launched Green Ideas) and Burrows, it’s back to eight. 

Tangible Media’s John Baker and Bauer Media’s Paul Dykzuel remain as chair and deputy chair respectively. 

“We are lucky to have such a brilliant board, representing a mix of all the big players plus some of the leading independent publishers across business and consumer media,” says Baker. “It is fantastic to welcome Nick from Homestyle and in particular Phil Ryan, a publisher with an unrivalled track record of success in our industry. To attract such high calibre people to support our industry body is a real endorsement of our strategy.”

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