Usually our bragging is completely unfounded and based entirely on lies. But not this time: Nielsen has shown that StopPress is still at the top of the table when it comes to the percentage of visitors who have used a mobile phone to access the internet for the month of July. And, by extension, it would seem that you tech-savvy information hounds obviously have your hands on the lentils/fingers on the pulse when it comes to mobile usage.
Author StopPress Team
The first phase of the search for Christchurch’s top retailers has just drawn to a close, with entries for the Top Shop awards up 11 percent on the 2008 edition.
New technology has meant that consumers are engaging with media in ways that George Jetson would be proud of. Of course, given the feverish enthusiasm for the iPad, there’s already quite a bit of interesting data about it and while the consumers love it, publishers are also rightly excited about the revenue—and creative—possibilities offered by the new medium. So who’s buying two of Apple’s most popular devices, the iPad and the iPhone? Nielsen surveyed more than 64,000 mobile subscribers in the US to find out.
TV ratings are a lot like politics: whether you’re winning or losing, the other side is always doing it wrong and, even in the worst situations, you can always try and spin things to make it look more positive than it really is.
As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.
Designers, animators, advertisers, marketers and possibly even a few hip accountants don’t have too long to wait until the 2010 edition of Semi-Permanent starts squeezing some creative juice. And Nicolas Roope, an all round digital and design ideas guy from the UK who set up Poke London, retro phone company Hulger and this cool t-shirt blog, is venturing to New Zealand to speak at the event. He took time out from his busy schedule of coming up with awesome things (and from being the UK’s Webby ambassador, a member of the Academy of Digital Arts and Sciences and a member of the UK Coolbrands board) to have an e-chat with StopPress.
Five years after co-founding creative talent representation business The Pond, Sue Worthington has sold her shareholding and set up another small specialist creative agency, Indiego. And The Pondʼs other co-founder, Leighton Howl, has bought Worthington’s half of the business (with a second silent investor) and is looking for further investment to fuel expansion of the Pond model into Australian and Asian markets.
So many things to read about, see, enter and attend, so little time.
It may be a relatively unsexy side of the digital marketing world. But there’s no doubt email is powerful (read this if you don’t believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.
Some companies just seem to have unending revenue streams. And as Trade Me stretches its tentacles into the services area and starts competing with Yellow and Google (for the full round-up, scroll down to near the bottom of this story), it’s also finding a bit of a niche as an online display advertising team for other websites, the latest of which is metservice.com.
While all the talk in DDB land is about the big merge between Rapp and Tribal DDB, Mango Communications continues to blaze a rather successful trail and has managed to get hold of a wee beauty: the public relations account for Icebreaker in the New Zealand market.
New Zealand loves comparing its performance with other nations. And typically we always do well on a per capita basis. But the YoungGuns Top 10 rankings of the most Awarded Countries of the past decade shows that we’re flat out better than almost all of our foreign rivals when it comes to the quality of our creative advertising whippersnappers (turns out the old folk aren’t too bad either).
You might have noticed that digital is not an ‘other’ anymore. And while a number of the larger agencies have been operating separate digital factions for some time, many of them now appear to be moving digital back to the centre of the agency offering. TBWA\ recently brought Ross Howard in as creative director of Tequila to sit beside executive creative director Andy Blood, Saatchi & Saatchi closed its digital outfit SaatchiDGS this year, and DDB is the latest to head in this digi-direction after merging its direct arm Rapp and its digital arm Tribal DDB, into one, Popeye-esque arm they’re calling Rapp/Tribal.
Westpac has gracefully declined to provide Saatchi & Saatchi with its advertising business and in a competitive pitch the account for the creative work has gone to Colenso.
DraftFCB recently announced a raft of new hires, and it might have to add a few more names to the list after Stella Travel Services, the international company behind the United Travel and Harvey World Travel brands, and Sony Electronics signed up with DraftFCB Media.
Special Group’s print ad for ecostore ended up sparking off a rather heated discussion about the exciting realm of PH levels in washing powder when we wrote a story about the whole malarkey a few weeks back. And the swift response obviously tickled the fancies of the Newspaper Advertising Bureau’s Newspaper Ad of the Month judges, because it’s been awarded the gong for the July round.
For your viewing and critiquing pleasure, the kind folk at Adshel have assembled all the entries from last week’s Creative Challenge. And, with teams given just one hour to come up with a static poster campaign for next year’s Auckland Fringe, the collection of ideas certainly makes for an interesting study of the creative process.
Lemonade Design has won a competitive pitch to overhaul the Eden Park brand and rebuild its website, with both projects due for completion before the new stand is opened in the next few months. But there appears to be bit of confusion in the Eden Park ranks as to whether or not the cat should have been let out of the bag so early.
This week on [email protected], Sunsweet ‘Amazins’ go high on the crapometer; Mt Ruapehu forks out for serious prime time; the Campbells stock spots tickle a fancy or two; Toyota and Saatchi continue the current trend for paper-based ads; Wattie’s tries to sell chicken in a can by making cans into chickens; and two of the best campaigns on TV at the moment, Kiwi Bank and 2degrees, keep delivering the goods.
Come with us now as we tap into the unending desire for flagrant industry-related people watching.
Lürzer’s Archive is considered to be one of the most prominent and influential voices in the world of advertising and design. And with four issues of the bi-annual 200 Best Ad Photographers worldwide and three issues of 200 Best Illustrators worldwide under its belt, it’s now added the 200 Best Packaging Design worldwide 2010/2011 to the list. And we’ve got some Lürzer’s goodies to give away.
Matt Shirtcliffe from recently born agency Shirtcliffe & Co and Darryl Wong and Kenton Osmond from RAPP, will be the guest speakers for the New Zealand Post Targeted Communications’ hugely popular and completely free direct marketing workshops. So get in quick if you want to hear their numerous pearls of wisdom.
Bloomsberry calls itself the inventor of the world’s most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK’s most fashionable High St clothing chains, Top Shop.
The tagline for the 2010 Women’s Refuge appeal almost says it all: ‘Living in fear isn’t living’. But Saatchi & Saatchi Wellington have managed to say a bit more about the scourge of domestic violence in New Zealand with their creative work. And by raising awareness of what it’s like to live in psychologically or physically abusive homes, it hopes more funds can be raised to help the women and children leading fear-filled lives.
Obviously the Adfest judges aren’t offended by the sight of horses in the throes of passion quite as much as some members of the New Zealand public, because, slightly ironically, DDB NZ took home one of the top awards, the Grande 360 Lotus, at the Asia Pacific advertising festival for a Moro campaign that celebrated the joy of coming fourth.
Small, very New Zealandy and not very old agency Josh&Jamie is steadily becoming not so small, continuing its solid run of victories after taking Fairfax Media’s online news-site Stuff.co.nz off incumbent Big Communications in a competitive pitch.
Air New Zealand’s daily deals website grabaseat.co.nz has appointed Trade Me’s advertising sales team to manage its existing advertising placement programme from 1 August, making it the second external website along with interest.co.nz to have its advertising exclusively sold by the Trade Me team.
After a tough couple of years working primarily on the Telecom account at Saatchi & Saatchi, creative group heads Connan James and Craig Farndale have packed their bags and gone free range.