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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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FCB leads the pack among Beacon Awards finalists
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Awards season is chugging along, and earlier this month Caanz announced the finalists for the 20015 edition of the Beacon Media Awards, which are set to be hosted at the Viaduct on 23 April this year. Last year, at the inaugural edition of the rebranded Beacon Awards, FCB dominated proceedings, taking to the stage more frequently than any of the other agencies in attendance. And this time round the agency looks poised to repeat its 2014 performance on account of having picked up 20 awards nominations (two of which are in association with Running with Scissors).

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The social media danger to rhinos
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There are currently only 29,000 rhinos left in the wild, and this number continues to reduce every year as poachers continue killing these magnificent herbivores for their horns. And given that the conservation efforts are failing to stop this from happening, tourists on safaris often take advantage of what is becoming a quickly diminishing opportunity to take snapshots of the animals in their natural habitat. However, the problem with this is that smartphones often geo-tag images, giving poachers pinpoint coordinates to the the rhinos they so desperately covet.

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Callaghan Innovation aims to inspire some literal blue sky thinking through drone tech prize
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Recent market research has forecast the economic impact of drone technology in the USA alone to be $82 billion dollars by 2025 and it’s predicted that 80 percent of the commercial market for Unmanned Aerial Vehicles (UAV) will eventually be for agricultural uses. Given our reliance on that sector, and our history of agricultural innovation, New Zealand stands to benefit from this development. But Callaghan Innovation is also hoping to drive its use in the film and screen industry through an innovation competition.

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Wheel of fishing misfortune
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Greenpeace Australia has teamed up with DDB’s Andy Fackrell for a campaign called ‘The Meal of Fortune’, which aims to draw attention to the lack of fish labelling laws in Australia by reminding viewers how little they know about where their fish is sourced from.

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Volvo shines a light on cyclists
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After some high-profile accidents, there’s plenty of attention on cycle safety at the moment—and some positive signs that the powers that be are taking heed and starting to create cyclist friendly infrastructure in our bigger cities. Various campaigns have tried to get drivers to look for cyclists—and tried to get cyclists to make sure they can be seen—and now Volvo has developed a cool new product that will help both sides: Life Paint.

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Rise of the machines: Digital Store’s Louise Lawton on digital recruitment
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For the most part, recruiters serve as the link between the skills employers want and the capabilities employees have. At its simplest, this implies that a clearly defined role necessitates an employee with a very specific skill set. However, when it comes to digital roles, specificity is exactly what’s absent. These roles are constantly evolving, meaning that employers sometimes don’t even know exactly what they should be looking for. And to overcome this problem, the Digital Store founder and consultant Louise Lawton believes that agencies should turn to recruiters who specialise in digital recruitment.

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The long, slow wait
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Sadly for the French, they often have to wait up until a year for an American show to broadcast after its US launch. BETC Paris has depicted their struggle through this Game of Thrones-esque parody ad that seems stuck in slow motion.

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A life-saving dot
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A non-profit organisation in India has come up with an incredible initiative to ensure Indian women are getting enough iodine by administering the essential mineral through bindis (or ‘life-saving dots’ as they have been dubbed).

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A guide to gluten intolerance
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JP Sears is an infinite pool of spiritual wisdom. Through his YouTube channel you can learn ‘How to Make Real Friends’, ‘How to Become Ultra Spiritual’, ‘How to Become a Vegetarian’ and more. And in one of his latest clips he takes aim at those who are gluten intolerant.

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Real, uncut, unedited: the growth of user-generated content
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Approximately 300 hours of video content are uploaded to YouTube every minute—and the vast majority of it is created by regular users who capture personal experiences with Go Pros, smartphones and laptop cameras. So prolific is this trend of user-generated content that millennials are now sometimes referred to as Generation C, for Generation Content.

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Returning the final bottle
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Vodka brand J.A. Baczewski created a short film, which really pulls on the heartstrings, about a 94-year-old man who is in the possession of a very old unopened J.A. Baczewski vodka bottle, which he wished to return to the legal heirs of the brand owners after stealing it during the second world war.

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In the skin of Norman Bates
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Social TV agency Darewin has released a new campaign to promote the third season of the 13ème Rue (part of NBCUniversal) series Bates Motel. And for it, the agency has created a site that puts you in the skin of famous Psycho character Norman Bates.

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Half the nation tunes in to watch the Cricket World Cup final
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he Cricket World Cup final on Sunday saw nearly half the nation sitting on the edge of their seats rooting for the Black Caps as Sky’s viewer ratings soared. The 11-hour match attracted a whopping 1,964,500 viewers across Sky Sport and Prime TV, with free-to-air channel Prime posting its highest ratings ever, according to Sky’s director of communications Kirsty Way.

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Introducing Pak ‘n Shave
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Every year, brands engage in a bit of April Fools’ banter by devising ridiculous new offers. And in keeping with its quirky promotional tone, Pak ‘n Save has this year sent out a release claiming to have have launched Pak ‘n Save, an on-site beauty service called Pak ‘n Shave.

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Getting the next generation hooked
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A new PSA launched by the California Department of Public Health aims to to take on the E-cigarette industry and the harm that it is causing to the younger generation. Often marketed as the healthier alternative to standard cigarettes, E-cigarettes are in fact also addictive and can cause a high number of health risks to users.

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