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Awards rewards: Christie McCarthy
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm this Friday, but extensions are available by clicking here), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Christie McCarthy, one half of Dollop Puddings alongside Julia Crownshaw, looks at it from the small business perspective.

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When Dom met Tom: how technology is changing the face of TV—and TVNZ
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TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.

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A history lesson—in nerdish
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From the Chrome speed tests to ‘Here’s to the Moms’ to the Cannes grand prix-winning Project Rebrief, Google’s advertising is usually of a very high standard. And it’s done it again with this nerd fest of a 90 second commercial for Chrome that charts the evolution of the internet and shows that ‘we’re building the web together’.

News
A world of video
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In the first instalment of an ongoing series where we showcase some of Getty Images’ best material, check out this selection of aerial, slow-mo, time-lapse and in-motion videos courtesy of the Red Bull Media House.

Movings & Shakings
Movings/Shakings: 20 May
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A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.

News
Sure to rise
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Editing guru Swede Mason is responsible for what is undoubtedly the best song ever: a homage to buttery biscuit bases and MasterChef. And he’s returned with a fresh clip that celebrates the wonders of baking. Need a new theme tune New Zealand’s Hottest Home Baker?

News
Awards rewards: Malcolm Phillipps
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Here’s Malcolm Phillipps, chief marketing officer of 2degrees.

News
The customer is always wrong
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They say the customer is always right. But ‘they’ have probably never flown on a budget airline. Air New Zealand is lauded for its customer service and, as a result, has legions of loyal fans. But other airlines focus on price at the expense of almost everything else and have legions of loyal haters. And in the world of aviation, it’s a strategy that seems to work.

News
Tenacious showers in the western ranges
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TVNZ’s Breakfast has a long history of getting stars to read the weather, with Delta Goodrem, Adam Lambert, Rachel Hunter and a few others spreading the meteorological news (Tamati Coffey even presented the weather in Elvish in the midst of Hobbit mania). And now Jack Black and Kyle Glass, who are here as part of a Tenacious D tour, have helped out.

News
Those were the golden days
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Wired magazine celebrated its 20th anniversary recently with a special issue dedicated to “the people, their companies, and their ideas that have shaped the future we live in today”. Anyone interested in where we are now and how we got there would be well-advised to give it a squizz. And anyone hoping to get a glimpse at what the golden age of magazines looked like would be well-advised to check out the story of how Wired came to exist.

News
Grande Orca for ‘Call Girl’ adds to DraftFCB’s haul
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DraftFCB’s had an impressive run on the awards circuit this year, winning plenty of metal at D&AD, Clio, New York Festivals, Axis and a few others. And it’s added to the cabinet after Kelly Lovelock and Hywel James were awarded the Grande ORCA for their cunning Prime TV ‘Call Girl’ promotion.

News
The power of journalism: Canon Media Awards video compilation
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From the joy of winning gold at the Olympics to the tension of a high-profile murder trial and everything inbetween, a lot can happen in a year. And journalists of all stripes are there to tell those stories, as evidenced by this video, which was created by Web Vision and News Works and kicked off last week’s Canon Media Awards.

News
Awards rewards: Denise Goodwin
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As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands.

News
12 steps to copywriting brilliance
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Ever wondered how David Ogilvy wrote an ad? Well wonder no more, because Letters of Note has shown us with a response to a question from Mr. Calt that is featured in The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners.

News
In the lapse of the Gods with Dark Cloud: White Light
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After trekking through remote New Zealand with five Nikon D800 cameras, 16 lenses, 30 batteries, and four tripods and bespoke rigs, photographer and artist Joe Michael and his crew were able to shoot parts of New Zealand that many never see. And the end result is Dark Cloud: White Light, a new media arts project showing at Pataka Art + Museumfrom July 14—October 13.

News
The power of the cloud
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Kickstarter has hosted (and funded) some dubious ideas in its time. There’s even a website dedicated to the weirdest of the bunch. But Kurt Braunohler’s Cloud Project, which raised over $6,000 to have ‘How do I land?’ written in the sky above Los Angeles, is one of our favourites.

News
Daft brass
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From the launch party being held in the rural Australian town of Wee Waa to the recording session that Pharrell Williams apparently doesn’t remember after being given a mysterious pill to Alan Partridge ‘Getting Lucky’, it’s hard to think of an album launch in recent times that’s had more attention than Daft Punk’s Random Access Memories (you can stream the whole album via iTunes ahead of its official release here on Friday). But let’s just hope that Brassft Punk gets the attention it deserves too.

News
Hear the craft: creating the ‘Metamorphosis’ sound
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String Theory and Buck’s ‘Metamorphosis’ for Oxfam’s Good Books charity was a deserving winner of the craft grand prix at the Axis Awards last week. The visual craft involved in such a production is fairly obvious. But the sonic craft is less so. Thankfully, creative music studio Antfood has put together a behind-the-scenes case study to show how it concocted its crazy audio brew.

News
Baker’s delight
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Ever wondered what would happen if instead of feeding the trolls on social media, you tried to beat them to a pulp? Well, thanks to Amy’s Baking Company Bakery Boutique & Bistro, a restaurant in Arizona that Gordon Ramsay was unable to help as part of his Kitchen Nightmares show, we now know. And it’s not pretty.

Movings & Shakings
Movings/Shakings: 14 May
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It’s goodbye to the O’Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.

News
Arrested Development trailer full of fan goodies
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Netflix has released the trailer for the fourth season of cult comedy show Arrested Development and it’s full of more inside jokes than you can shake a Cornballer at (of course you wouldn’t shake a Cornballer because it’s likely burn your flesh off).

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