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Introducing Pak ‘n Shave

Every year, brands engage in a bit of April Fools’ banter by devising ridiculous new offers. And in keeping with its quirky promotional tone, Pak ‘n Save has this year sent out a release claiming to have have launched an on-site beauty service called Pak ‘n Shave. 

Here’s the release:

The ‘Stickman’ is just one of the many hairstyles on offer as Pak ’n Save, today announces the launch of its new in-store hair cutting and removal service.

“We have been delivering New Zealand’s lowest food prices for more than 30 years and have decided it is the right time to extend our lowest price philosophy to other services we can easily offer in store,” says Steve Bayliss, Group General Manager of Marketing, Foodstuffs NZ Limited.

“Our customer research shows that people love our competitive grocery prices and friendly staff, but they want more. Keeping costs down and passing on the savings to customers wherever possible is what PAK’nSAVE does best – it occurred to us that this model would work well for services such as hairdressing,” he says.

The hair service, Pak ’n Shave being offered includes, the ‘Stickman’, beard and moustache maintenance or removal, chest and back waxing, as well as the ‘Costa Rican’ which Bayliss says is not for the faint hearted. Prices range from just 50 cents to $5.50.

When asked if he had sampled any of the services, Bayliss explains, “Nose hair sculpting really is an essential part of manscaping for the modern Kiwi bloke. At just 50 cents per nostril, it’s hard to beat value.”

The hair service, Pak ’n Shave, will be rolled out throughout the country, beginning in Auckland, Wellington and Christchurch in the next few months and extended to other regions by the end of the year.

   The gag even includes a price list and accompanying promotional material for the on-trend Stick Man hairstle.

  

If Pak ‘n Save were to offer these services at such reasonable prices (listed below), no doubt the stores would be even busier than they already are. 

      

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