Movings/Shakings: 10 April

A homecoming

Well-known and well travelled player in retail and shopper marketing Robyn Budd has returned home after 20 years abroad to take on the role of business director with Whybin\TBWA New Zealand. 

Having worked as part of the global TBWA Group for over 14 years across America, Europe and China, and most recently as the vice president of Integer (TBWA’s global shopper retail and promotional marketing agency) in Denver, Budd brings extensive international experience to the new role.

“Robyn has a pedigree in this space that’s really unrivalled,” says TBWA chief executive Todd McLeay. “Our clients are going to be able to draw on Robyn’s vast experience in the advertising, retail and shopper marketing categories to deliver world-class experiences on home shores.”

At Integer, Budd headed advertising and retail campaigns for the likes of Visa, Procter & Gamble, The Pokémon Company International and Michelin. She also led much of the group’s new business development, thought leadership practices and business vision for key accounts.

In 2007, Budd moved to Europe where she was tasked with establishing and growing Integer’s Paris office. As head of Integer, Paris, Budd was instrumental in growing the agency, increasing its client base and delivering against global targets.

Prior to her work with Integer, she held senior positions with Ogilvy in London and New York, as well as Kirshenbaum Bond Senecal & Partners in New York before moving to Los Angeles and finally residing in Denver.

“I’m excited to be home after a long time away, and equally excited to be part of Whybin\TBWA and Digital Arts Network,” says Budd. “Our country is world-renowned for its level of creativity and innovation – it’s good to be part an agency that has such a strong reputation for its commitment to creativity and taking brands into new, exciting realms. Marketing in New Zealand has to be precise, insightful and inspiring in order to create the perceptual or behavioural change we are striving to achieve for our clients’ products and brands, and I’m looking forward to creating some really memorable and impactful work.” 

Trading sodas for beers

Scott Wright has been appointed the business development manager at Lion, bringing an end to his approximately eight-year tenure at Frucor Beverages, overseeing the likes of V, Just Juice, Fresh Up, Pepsi, Mountain Dew and Mizone. 

Prior to taking on his new position, Wright served as a marketing director at Frucor Beverages for five years. Prior to this, he also served as the business unit manager for Arano Juice at the company. 

Wright has been a consumer goods marketer for over 18 years working in a range of sectors. In addition to working at Frucor, he has also served stints at Fuji Xerox, Cadbury Confectionery, DB Group Liquor.

He also worked at Philips Consumer Electronics and at Goodman Fielder.

Frucor has not yet officially announced a replacement for Wright, but the company did post an advertisement for the position on LinkedIn several months ago.   

Calling it a day

Michael Bowie, who established Jobmedia Ltd in May 1999, has retired from recruitment and as a director and co-owner of the business. 

Abbey Carter and Anna Barker, the remaining two shareholders, have announced they have taken over full ownership and will continue to run Jobmedia, servicing clients and candidates.

Completing the team is Sarah Marsh, who has worked in the advertising industry for over 20 years, primarily in account management roles. 

An official Jobmedia statement thanked Bowie for contribution to the company: 

“It is with much sadness that we farewell Michael from the business he has worked so hard to make the success it is, and thank him for the wonderful opportunity to continue this legacy. We will miss his ‘fatherly’ advice, support, ‘dad’ jokes, and wicked sense of humour, and wish him nothing but the best in his exciting new venture. It’s not ‘goodbye’ from us, rather ‘see you soon’… at his new residence in Kuratau!”

In a statement on his departure, Bowie said that he was confident that he was leaving the company in safe hands.

“Jobmedia has also gone through a number of changes over the last 16 years and is now in the best shape it has ever been,” he said. “Anna and Abbey are without doubt the best recruiters to this Industry. They have built excellent relationships with both candidates and clients. For the last few months the Lennon & McCartney song ‘Will you still need me, will you still feed me, when I’m 64’ keeps playing in my head. Jobmedia is in great shape with Abbey & Anna – not to forget Sarah Marsh. Between the the of them, there are many years of Industry experience. So I leave Jobmedia is very good heart and sincerely do wish Anna & Abbey all the very best for the future.”

The three amigos

Strategy Wellington has announced the appointment of three new partners: Fraser Callaway, Oliver Ward and Matt Innes.

Previous Wellington managing partner Peter Gray has stepped down due to health issues and wants to focus his time on family and friends. Gray is fully supportive of the trio stepping in to carry the mantle.

“I am more than confident that Fraser, Oliver and Matt will bring new creative energy to Strategy Wellington,” says Gray. “They are an extremely talented bunch with a genuine desire to help our clients grow. A perfect example of their innovation is the launch of their company Refold, that recently made international headlines.”

Geoff Cranko, group managing partner and co-founder of the Strategy network, is excited about bringing young talent on board.

“Businesses often talk about giving up-and-coming, talented people positions of responsibility and influence, so I’m thrilled they’ve joined us,” says Cranko. “I’m confident Strategy’s years of creating award-winning communications, combined with their passion and creative drive will produce some incredible results for our clients.”

Callway, Ward and Innes met at Massey University, Wellington, where all three studied a Bachelor of Design with Honours. Between the three of them, they can already boast some impressive achievements including winning multiple awards, most notably a gold at New Zealand’s Best Awards and two international Red Dot Design Awards. The three have worked with clients such as ANZ Bank, Woolworths, Sky TV NZ, Telstra Australia, Frasers Property Group, Inland Revenue, Tourism New Zealand, Massey University and celebrity chef Matt Moran.

With three new faces adding to the existing highly experienced Strategy Wellington team, it was time to shift to a new studio at level 3, 11 Vivian Street. The entire team is eager to embrace Wellington’s entrepreneurial mindset and use emerging technologies to produce refreshing, effective and cutting edge work.

Quiet time

Chairman of the Destination Queenstown board Mark Quickfall announced his retirement from the position on the board and as chair at the March meeting  held on 31 March. The board accepted his resignation and elected Matt Hollyer as the new chairperson.

Quickfall has served on the board for seven years and as chair on three occasions. The board thanked him for the dedication and experience that he has brought to the organisation over the years.

Hollyer has lived in Queenstown for the past 19 years, working in a range of roles in the tourism and hospitality industry, including management roles at Tourism Holdings Limited and has been the general manager at Shotover Canyon Swing since 2005. He was first elected to the Destination Board at the AGM in September 2013.

The Sweet Shop

In a move to meet growing international demands, global content company The Sweet Shop has brought on executive producer Craig Sloane to service, manage and drive projects in the Asian markets.

Boasting more than 20 years’ experience in marketing and film production, Sloane had his start working as a television producer at advertising agencies such as Bates, Saatchi & Saatchi, McCann Erickson, The Campaign Palace, and George Patterson Y&R where, from 2003 to 2009, he worked as head of broadcast for their Australian and New York branches.

“Craig’s talents and abilities are well established,” says Claire Davidson, managing director and executive producer of The Sweet Shop Asia/MENA. “His broad range of experience makes him a great fit for our international team. He is the ideal person to have on the ground servicing Singapore and its surrounding territories.”

In 2009, Sloane was tapped to assist Brand New Media expand their international presence by establishing Brand New Media USA in New York. While there, Sloane developed and sold a long list of original content including the MTV series The Heights. Shortly thereafter, Sloane and his family relocated back to his hometown of Sydney where he took over as head of content for Brand New Media’s flagship location and oversaw the launch of their digital FTA network 4Me.

“The Sweet Shop has set the standard for delivering outstanding work, and they continue to deliver and expand upon that standard all over the world,” says Sloane of his decision to join The Sweet Shop. “This comes down to not only their talented roster of directors, but also the vision of the global management team. I look forward to working with them and partnering with agencies across the Asia/MENA regions to deliver enticing work.”

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