As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we’re asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. First up, ex-New Zealand Lotteries head of marketing and now Coca-Cola general manager of marketing, Wendy Rayner.
What did you win? 2011 Marketer of the Year.
What was it about your entry that stood out? Sustained commercial success of the New Zealand Lotteries business driven by great marketing. From strategy and stakeholder management through to price and promotion, plus leadership of an exceptional team and giving back to the industry.
How did winning help your company, your staff or your career? The New Zealand Lotteries company, our partners and staff were incredibly proud of the win. It was recognition of our collective success. My career? It helped me land a job working with one of the biggest brands in the world: Coca Cola.
Would you recommend other brands, businesses and agencies enter the awards? Absolutely. Writing a good entry takes time but it is an excellent process to consolidate your thoughts and experience on a project/campaign/career. Without exception I learn something in writing an entry and, of course, there’s the buzz from the opportunity to win. Plus, it’s a great night out.
What are some of the major differences between these awards and other awards in the world of marcomms?The marketing awards consolidate the celebration of excellence across the full marketing discipline. From a great insight that carries through to a sound strategy, to effective execution across every facet of the business and marketing mix. It is the ultimate accolade for a marketer.