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Google slaps the Bass

On what would have been the 93rd birthday of American graphic designer and film-maker Saul Bass, Google has honoured him—and his effect on design culture—with a doodle.  

http://www.youtube.com/watch?v=64lDaAmpvSo

As the Wikipedia entry says: 

[Bass] was best known for his design of motion picture title sequencesfilm posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock,Otto PremingerBilly WilderStanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the AT&T ”bell” logo in 1969, as well as AT&T‘s “globe” logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines‘ 1968 “jetstream” logo and United Airlines‘ 1974 “tulip” logo which became some of the most recognized airline industry logos of the era.

And if you want to check out the rest of Google’s daily handiwork, here they are. 

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