News
Yahoo axes remaining local editorial staff
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go.
Monthly Archives: April, 2017
News
Hollywood to your home
Panasonic has rolled out a global campaign featuring a film you’ll never see.
Opinion
‘Organisations waste billions of dollars each year on customer loyalty programmes that don’t work’ – Accenture research
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
News
Out-of-home spend reaches a record $26 million in Q1 2017
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
Opinion
Storytelling through smart design
New technology means there’s a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Opinion
Hey planners: you’re fired
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
News
KingSt builds client list with Landmark Homes addition
House building company Landmark Homes has shown faith in local regional agencies by appointing KingSt Tauranga as its full-service marketing and advertising agency.
News
Radio veteran Jac Kluts honoured as TRB announces Radio Awards finalists
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year’s edition of the event.
News
PRINZ Awards 2017: 29 of the nation’s best named as finalists
Finalists of Public Relations Institute of New Zealand (PRINZ) annual industry awards have been announced to give recognition to those producing excellent work in the industry.
News
Memes calm housing frustrations
With 20-somethings struggling to break into the Auckland property market, they’re turning to memes for comfort.
News
Meridian proposes less spend on power bills and more spend on you
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
News
Spark moves media account from Dynamo to PHD
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD’s ledger just got a major bump in the right direction.
News
NZME gives WatchMe offering a boost with further investment in local content
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
News
Samsung pushes the boundaries
Following the unveiling of the Samsung Galaxy S8, the electronics company, and its marketing partners Leo Burnett and Turner Duckworth, have rolled out a series of beautiful short films.
News
Stream on: RMNZ’s Damian Vaughan on the music industry’s upward trajectory
Good news has finally graced the music industry’s troubled financial waters with Recorded Music New Zealand reporting its second straight year of double digit growth. We talk to RMNZ’s Damian Vaughan on the meteoric ascendancy of streaming, its help in the war against piracy and the humble comeback of the vinyl record.
News
Top 10 Magazines: New Zealand Geographic makes first appearance on the list, AA Directions continues to lead
Nielsen has released its latest National Readership Survey to reveal New Zealand’s top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, NZ Geographic’s digital drive has grown its print readership enough to see it make the list for the first time.
News
Sweden’s museum of failure
Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don’t forget the worst of what they’ve dumped onto consumers.
News
Search gaffe: Xero product website shows competitor services on internal search
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
News
A spotlight on society: Nga Taonga Sound & Vision’s advertising exhibition gives an insight into how far New Zealand’s come
Nga Taonga Sound & Vision’s hoping to take New Zealanders on a trip down memory lane with its online advertising exhibition, which is as much of a look at our country’s society as it is the advertising industry.
Opinion
Reuben Woods shares a few of his favourite things
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.
Opinion
The rise and rise of foodie-ism
TRA’s Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.
Partner articles
From the client out
Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing today is sometimes different from what it was in the past.
News
Auckland Council, ATEED and Auckland Transport hunt for a single panel of providers
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
News
BMW pitch down to DDB, True and Colenso BBDO
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
News
Beacon Awards 2017: FCB Media and MediaCom set to dominate
The finalists for the 2017 CAANZ Beacon Awards have been announced and with 18 nominations each, it looks like it’ll be FCB Media and MediaCom battling it out on the night.
Movings & Shakings
Movings/Shakings: 13 April
Industry happenings at Y&R Wellington, Carat, Spotify, Adshel NZ and MediaWorks.
News
The Compendium: 13 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing
It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
Opinion
The Kool-Aid was strong at Pepsi
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi’s ad provided a parody of it.