Monthly Archives: April, 2017
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
House building company Landmark Homes has shown faith in local regional agencies by appointing KingSt Tauranga as its full-service marketing and advertising agency.
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year’s edition of the event.
Finalists of Public Relations Institute of New Zealand (PRINZ) annual industry awards have been announced to give recognition to those producing excellent work in the industry.
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
Good news has finally graced the music industry’s troubled financial waters with Recorded Music New Zealand reporting its second straight year of double digit growth. We talk to RMNZ’s Damian Vaughan on the meteoric ascendancy of streaming, its help in the war against piracy and the humble comeback of the vinyl record.
Nielsen has released its latest National Readership Survey to reveal New Zealand’s top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, NZ Geographic’s digital drive has grown its print readership enough to see it make the list for the first time.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
Nga Taonga Sound & Vision’s hoping to take New Zealanders on a trip down memory lane with its online advertising exhibition, which is as much of a look at our country’s society as it is the advertising industry.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
The finalists for the 2017 CAANZ Beacon Awards have been announced and with 18 nominations each, it looks like it’ll be FCB Media and MediaCom battling it out on the night.
It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.