Opinion
You are your own content
Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.