Movings/Shakings: 13 April

From Wellington to Auckland

Managing director of Y&R Wellington Tim Ellis has left the agency to take up the role of head of client services at Shine.

Ellis started at Y&R Wellington back in 2014 as client services director before moving into the managing director role the following year. 

General manager Rikki Townsley will instead be in charge of Y&R’s Wellington office alongside executive creative director Tim Huse and media director Alicia Tutty. 

A new recruit

Carat New Zealand has welcomed Mireille Cope to the business in a business director role.

Cope brings more than 10 years’ industry experience working for global agencies across London and Amsterdam such as MullenLowe Profero, MullenLowe Mediahub, Dewynters, and SocialMedia8. 

In her new role, she will focus primarily on Carat’s ASB account. 

About her appointment, general manager of Carat New Zealand Alex Lawson said: “Bringing talent like Mireille into our organisation is something that is imperative in our short, medium and long-term future.”

“The world of media is changing at a rapid rate and so to have someone of Mireille’s skillset and experience join the team will help us stay at the forefront of those changes for some time to come.”

Cope commented and said that she is excited to be joining the team and working with local and innovative brands like ASB.

“Carat’s value-led vision and the shared belief of having to continually challenge the status quo to deliver real value for clients offers an exciting opportunity, and I cannot wait to join,” she said.

Expanding sales

Spotify has expanded its sales division across the region as Dan Robins joins the company as head of programmatic and data. 

 Robins previously held the role of head of interactive at OMD Australia and brings a decade of experience in the digital industry working with clients such as Telstra, Qantas and McDonald’s. 

Robins will report to Spotify Australia & New Zealand’s head of sales, Andrea Ingham, who says that his wealth of knowledge will help Spotify develop its programmatic strategy through a mixture of data and ad products. 

“New Zealand has always been incredibly receptive to audio, and programmatic audio (our newest offering) is no different; there’s a huge opportunity for growth,” says Ingham.  

“This year marks five years for Spotify in the New Zealand market; we have continued to experience solid growth with no signs of slowing down and are thrilled to have talent of this calibre join the team.”

Moving up

Adshel NZ has a new group sales manager in Christie Tanner, who’s moved into the role from her previous position as a senior account manager for the company.

 Reporting to Adshel sales and marketing director Ben Gibb, Tanner will lead and mentor the growing Auckland sales team of five, working closely with clients to deliver innovative and effective solutions that engage audiences. She brings to the role a decade of experience in the out-of-home industry, having previously worked for companies including Clear Channel UK and OGGI Advertising.

Gibb said Tanner’s promotion is well deserved.

“She has spent five years working with Adshel, has a wealth of knowledge, great relationships with clients, and has continued to exceed expectations and targets. Having seen Adshel diversify from static posters to a multi-product offering, including the innovative digital and data capabilities offered across the Adshel Live network, Christie has been integral in meeting the sales targets in line with this expansion and digital investment.”

Tanner’s move follows former group sales manager Simon Paul’s departure to the Wellington office.

About her new position, Tanner said: “It’s a fantastic time to be in the out-of-home industry, a sector that is growing on par with interactive advertising, with a huge push for innovation – and Adshel is truly at the forefront. Having worked with the business for five years, I’m excited to have the opportunity to lead the Auckland sales team into its next phase of growth.”

Returning to New Zealand

​MediaWorks has a new communications manager, with Karina Rowling stepping into the role.

She joins from Royal Carribean International where she was the PR manager for the UK and Ireland. Prior to that, she was a senior marketing executive at PayPoint Mobile & Online in London following a number of public relations positions in New Zealand.

Group head of communications Charlotte McLauchlan said it’s lucky to have Rowling on the team.

“She brings the perfect background of having lead creative communications strategies in a high profile and issues-rich environment and having worked overseas as well as in New Zealand, she has great perspective. I am thrilled to have her on board,” McLauchlan said.

Rowling’s appointment follows Will Seal’s departure to the US Department of State in Auckland where he’s a senior public affairs specialist.

Taking care of business

​MediaWorks also has a new advertising representation agency in Australia following the appointment of newly established WeThinkMedia. It will manage operations and client-facing work.

MediaWorks chief commercial officer Glen Kyne said it’s thrilled to be working with the agency’s founder, Peter Wiltshire, the former chief revenue officer and group sales and marketing director at Nine Entertainment Co.  

“His reputation, depth of experience and knowledge and intimacy with the local market, bring great benefit to MediaWorks in broadening our brand offering in Australia,” Kyne said.

Alongside Wiltshire, Jane Stucci, a senior media sales executive with more than 20 years’ experience in revenue generation, yield and inventory management, will be running the MediaWorks’ business.

Kyne said it has great confidence in the leadership she will bring to the market on behalf of MediaWorks.

The appointment is effective immediately

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